Marketing a new artist in the independent music industry

Type :

Case study

Pages :

7 pages

Format :

.doc

Published date :

08/11/2009

$ 14.95 Add to cart

Summary :

 
 

Table of Contents Marketing a new artist in the independent music industry Table of Contents

 
  1. Situation analysis
    1. Market summary
    2. Market demographics
    3. Market needs
    4. Market trends
    5. SWOT analysis
    6. Competition
    7. Services
    8. Keys to success
    9. Critical issues
  2. Overall marketing strategy
    1. The molding of an artist
    2. Generating exposure for a new artist
  3. Pricing
  4. Sales tactics
  5. Advertising promotion
  6. Distribution

Abstract

Insane Records is a company founded on taking local unknown artists and molding them into future stars. This company is lead by a fellow independent artist on the rise to stardom.

Artists who are looking for that extra push in marketing and distribution can submit a demo and be considered for a position on the label as an artist via contract. The goal of Insane Records is to be the leading independent music label in the South and later we want to tackle every coast. Being that the label was founded by an independent artist on the move; every artist is treated and handled correctly from firsthand knowledge and experience.

The founder of Insane Records, Trivell "Mista' T" Thomas, has years of experience in the independent market. He has released four independent albums and performed at many venues throughout the southern region. He has a very sound business mind and has always handled various business situations ethically.

See similar documents : Marketing

1
 
Entertainment industries and globalisation: Focus on the music industry

Case study  |  01/09/2009   |  en  |  .doc  |  8 pages

2
 
Case study: Amazon.com

Case study  |  01/20/2009   |  en  |  .doc  |  14 pages

3
 
H&M on the Japanese market (2007)

Presentation  |  01/19/2009   |  en  |  .doc  |  9 pages

Latest in the category : Marketing

1
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

2
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

3
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

4
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

5
 
Product development process

Term papers  |  09/18/2009   |  en  |  .doc  |  6 pages

Most downloaded in the last 30 days : Marketing

1
 
Marketing case study: Gucci

Market study  |  01/20/2009   |  en  |  .doc  |  18 pages

2
 
European brewing market analysis

Market study  |  01/16/2009   |  en  |  .doc  |  4 pages

3
 
Competitive environment analysis: H&M

Term papers  |  05/12/2009   |  en  |  .doc  |  8 pages

4
 
Fair Trade: Evaluating the model's success based on its workability as a market-based model

Term papers  |  05/12/2009   |  en  |  .doc  |  4 pages

5
 
Strategic marketing assignment: Nespresso

Term papers  |  05/16/2009   |  en  |  .doc  |  9 pages

Change Currency

About the author :

pencil image Trivell T.  
Level :Advanced Study : Management School/University : American Intercontinental University