Term papers, Research Papers and Essays in Management

Marketing strategies of IBM Global Service India

Document abstract : «IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with...»

Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»

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The relevance of Below: The Line activities to current marketing communication practices

Document abstract : «The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line...»

Synopsis abstract : «Introduction. Research objective. Research methodology. Research design. An evolution of below -the- line (BTL) activities. Channels of BTL activities. Current scenario in the BTL activities. Trends impacting BTL marketing budgets. Limitations of...»

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Business case study: Panera Bread

Document abstract : «Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better....»

Synopsis abstract : «Opportunities. Threats . Target market. Product. Price. Place. Differentiation. Growth strategies. Suggestions. Conclusion. Bibliography....»

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Study of rural marketing in the present scenario in India

Document abstract : «While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

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Home depot

Document abstract : «Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By...»

Synopsis abstract : «Introduction. Executive summary. Issues and outlook profile. External environment and competitors. Opportunities. Threats. Applying Porter's five forces model. Analysis of the organization. Value chain analysis. Core competencies. Strengths and...»

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Strategic marketing for Constellation Wine

Document abstract : «Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a...»

Synopsis abstract : «Introduction. Constellation's environment. The organization. The competition on the French market. The macro-environmental influence on environment. SWOT analysis. Opportunity selection criteria. The target market. Ideas of corporate strategy. First...»

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Giorgio Armani

Document abstract : «"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion...»

Synopsis abstract : «Company history. The Armani business model. The strategy. 3 staple principles. Brand stretching strategy: a lifestyle brand. Brand extension. Brand extension: the philosophy. Product portfolio. Brand portfolio. Financial soundness. Vertical...»

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Service marketing in multiplex

Document abstract : «The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

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Marketing case study: Gucci

Document abstract : «With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop...»

Synopsis abstract : «Market analysis.. The luxury market.. The Macro environment.. Micro-environment.. Gucci: The brand and its worth.. SWOT analysis.. The Gucci values.. Positioning the brand.. The marketing strategy of the brand.. The Gucci clientele.. The Gucci...»

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Tiffany vs. Bvlgari

Document abstract : «Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany,...»

Synopsis abstract : «Tiffany vs. Bvulgari.. The structure.. Jewelry industry.. History.. Tiffany's strategies in distribution and manufacture. . Key strategies. . Tiffany's net earning. . Risk factors. . Strategy in terms of manufacturing. . Comparison between Tiffany...»

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Marketing audit - Bank of America

Document abstract : «Bank of America has undergone many changes in the past four years, through a variety of Merger and Acquisition activities. While these Mergers and Acquisitions have aided Bank of America in gaining additional geography and market share, these same...»

Synopsis abstract : «Executive summary.. Environmental aspects.. Markets.. Technology.. Customers.. Marketing.. Objectives.. Strategies and tactics.. The 4 P's.. Profit and loss analysis.. Conclusion.. References.....»

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A.1. Steak Sauce: Lawry's defense

Document abstract : «The aim of this report is to find how A.1. can help the leader in the steak sauce market even if a new sauce appeared. The report has to show the different solutions to keep the first place. The report is composed by three distinct parts. For...»

Synopsis abstract : «Management summary. The marketing audit. Internal analysis (performance analysis). External analysis. SWOT analysis. Internal analysis. External analysis. Recommendations. Packag...»

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European brewing market analysis

Document abstract : «To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis...»

Synopsis abstract : «The major trends in the brewery industry.. Threat of entry.. Threat of substitutes.. Buyer power.. Supplier power.. Competitive rivalry.. Analysis of the four major brewing firms.. Heineken.. Grolsch.. Interbrew.. Scottish and...»

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Sales and distribution of the products of Hyundai and Tata Motors

Document abstract : «The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997,...»

Synopsis abstract : «Introduction. Industry profile and the major players. Research methodology and limitation of the study. Importance of sales & distribution system. Background of the company. History. Years of establishment. Finance. Area of operation. Findings...»

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Marketing plan: Manix

Document abstract : «Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns...»

Synopsis abstract : «Basic facts.. French condoms market and position of Manix.. Manix's goals and vision.. Problems and opportunities.. Issues confronted.. Opportunities.. Segments and objectives.. The targeted segments.. Qualitative and quantitative objectives of the...»

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Calvin Klein & Tommy Hilfiger : Distribution

Document abstract : «Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated, both companies have been actively seeking to expand through new markets, via distribution as well new target populations. American spirit is core to the lifestyle...»

Synopsis abstract : «Calvin Klein . History. Strategy. Lifestyle product range. Products: Accessibility and dream. Fashion hierarchy. Retail, wholesale and licensing. Brand and line extension. Distribution channel. Phillips Van Heusen. Why Calvin Klein. PVH's Diverse...»

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Competitive environment analysis: H&M

Document abstract : «We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to...»

Synopsis abstract : «Introduction. Presentation of the brand. Environment. PESTEL analysis. Porter's Five Forces analysis. The threat of substitutes. The power of suppliers. The power of buyers. Strategic options. Generic strategy. Value chain. Competitive...»

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Rohm and Haas: Kathon MWX

Document abstract : «Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has...»

Synopsis abstract : «Introduction. Pricing. Promotion. Place. Conclusion....»

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Caroll's introduction to the Chinese middle market

Document abstract : «Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As...»

Synopsis abstract : «Introduction.. The 7 Ps.. Product.. Place.. Price.. Promotion.. People.. Process.. Physical evidence.. Caroll's SWOT analysis.. Ansoff matrix.. Conclusion.....»

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Ikea & Conforama marketing

Document abstract : «Nowadays, customers are more and more demanding and seek the best product that fits their needs and likes. Marketers also have been forced to face up to fast changes and trends. Besides, a company cannot answer to all consumers' needs so it has to...»

Synopsis abstract : «Introduction.. Findings from literature.. Definition.. Why it is important to segment.. Segmentation techniques.. IKEA marketing analysis.. IKEA's presentation.. Market analysis.. Segmentation and positioning.. Marketing mix for each...»

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International marketing case study: The mineral water MOUZAïA

Document abstract : «Within the framework of our course, Marketing Internationally, we were invited to realize a group work on "which marketing strategy could Mouzaïa adopt in order to establish its products in French speaking Western Europe countries?" From the...»

Synopsis abstract : «Introduction.. Situation analysis.. Description of the product and its environment.. Description of the Belgian market.. Development of a strategy.. SWOT analysis.. Market/segment.. Tangibles/intangibles analysis.. Differentiation element and...»

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Theory of consumer choice

Document abstract : «The concept of 'utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist,...»

Synopsis abstract : «Introduction. Total and marginal utility. The law of diminishing marginal utility. Consumer's equilibrium: cardinal utility approach. Law of Equi-marginal utility. Ordinal utility. Indifference curve. Budgetary constraint. Consumer's equilibrium:...»

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Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position?

Document abstract : «This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this...»

Synopsis abstract : «Introduction.. The position of Haagen Dazs in the market.. Observing Haagen Dazs's products display.. Discovering Haagen Dazs's market share.. Analysis of Haagen Dazs leadership.. Price policy.. Various threats.. Maintaining the leadership...»

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Marketing a new artist in the independent music industry

Document abstract : «Insane Records is a company founded on taking local unknown artists and molding them into future stars. This company is lead by a fellow independent artist on the rise to stardom. Artists who are looking for that extra push in marketing and...»

Synopsis abstract : «Situation analysis. Market summary. Market demographics. Market needs. Market trends. SWOT analysis. Competition. Services. Keys to success. Critical issues. Overall marketing strategy. The molding of an artist. Generating exposure for a new...»

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The French big gun in retail: Carrefour

Document abstract : «Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition,...»

Synopsis abstract : «Introduction. Analysis of the emerging markets and risks associated. SWOT analysis: Introduction. SWOT analysis: appliance. Risks. Introduction to the marketing environment. Assessment of available information. Competitive analysis. PEST...»

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Mary Kay cosmetics: Asian market entry

Document abstract : «Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a...»

Synopsis abstract : «Introduction. Description of the problems the company is facing: What is the issue here?. Why are these problems surfacing in the firm?. Environmental circumstances and extern explanations. The external perception of the brand declines. An intern...»

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A study on spurious products

Document abstract : «Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the...»

Synopsis abstract : «Counterfeit and pass off products. Types of spurious products. List of fake brands available in rural areas. Where spurious brands exists . Why spurious products exists more in rural areas. Adulterated products - A dangerous mix . How to identify...»

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Market research: Diesel Jeans

Document abstract : «Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel...»

Synopsis abstract : «Introduction.. Environmental and market analysis.. Environment.. Structure and evolution of the market.. Customers and distributors.. Analysis of the competition.. Inter-segmental competition.. Inter-product competition.. Internal analysis of the...»

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Strategic marketing assignment: Nespresso

Document abstract : «Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good:...»

Synopsis abstract : «Introduction. Presentation of Nespresso. Market environment. Brand and product descriptions . Marketing strategy analysis. Marketing mix analysis. Product, price, promotion and place. Communication strategy. The Nespresso Club. Other means of...»

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Effects of television advertising on children

Document abstract : «In their article, The Commodity Flow of U.S. Children's Television, authors Matthew P. McAllister and J. Matt Giglio argue that commodity flow is one of the most prominent aspects of television programming for children, and that this commodity flow...»

Synopsis abstract : «Introduction.. McAllister and Giglio's investigation into the business of advertising to children on television. . The techniques used by broadcasters.. Legislation against some advertising practices. . Growing concern over the effect on children...»

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Discussion of developing, building and marketing an intelligent refrigerator

Document abstract : «Of the ideas, a smart refrigerator seems either existing or a bit too specialized. My guess is that refrigerators that can inventory and restock themselves already exist too. It is certainly do-able now because the items are bar-coded and data...»

Synopsis abstract : «Introduction.. Phase one.. Phase two.. Phase three.. Phase four.. Phase five.. Needs to be fulfilled.. Features.. Benefits.. Market research method.. Competitive advantages (differentiation).. Full screen.. Financial analysis.. New products...»

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Coach and Polo Ralph Lauren

Document abstract : «International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet...»

Synopsis abstract : «An American story.. The Coach Brand.. Business philosophy.. Distribution business model.. Excellence formula.. Swot.. Competitions.. The ´win-win´ combination. . Will the excellence continue ?. . Geographical swot. . Polo Ralph Lauren...»

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Global business project - Flashing lighted dice tequila shot glass

Document abstract : «Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby...»

Synopsis abstract : «Offer. Competitors. The demand. Distributors. Customers. Influences. Political. Economic. Laws. Technological. Social/Cultural. Communication. Strategy. Partnership with a tequila brand. Sell by packs with a game rules. Sell to clubs (party...»

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A look at the consumer response to creativity in advertising

Document abstract : «This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

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The iPhone

Document abstract : «Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. It is via its triple function (iPod, telephone, internet) that the firm wishes to anchor the iPhone in the market of mobile...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

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The global youth market (with a case study about Converse)

Document abstract : «Hassan and Prevel in 1991, defined the global marketing segmentation 'as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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Apple's i-Pod, new marketing strategy in Korea

Document abstract : «Apple's iPod is the hottest, most innovative and sought-after MP3 player in the world. In Europe, iPod takes 80% in MP3 player market, and it is the most powerful item for Europeans. Same situation is happening in north-America. For almost all of...»

Synopsis abstract : «Introduction. Development. Market analysis. The product. U.S. market. Korean market. Consumer analysis. U.S. market. Korean market. Suggestions. Advertising strategy. Attitude change. Post-purchase strategy. Conclu...»

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Business communication: Miller Lite

Document abstract : «After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this...»

Synopsis abstract : «Executive summary.. Introduction.. The problem of Miller Brewing Company.. The issue of Miller Lite.. A communication issue.. The objectives.. Plan of action.. Creating a long-term strategy with clear objectives.. Invest in a new advertising...»

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Global industry study: Hennes & Mauritz (H&M)

Document abstract : «The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the...»

Synopsis abstract : «Introduction.. General overview of the International activity of the company.. Current International activity of H&M.. Structure of H&M.. History of the international activity.. Actuality of the International development.. Company...»

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How does marketing communication build and maintain strong brand?

Document abstract : «The challenge for a lot of companies nowadays is to adapt their traditional functions and operations to the new world. They have to integrate marketing. Today, it is important to build a relationship with the customers. This is the key to finding,...»

Synopsis abstract : «Introduction.. Define marketing communication, branding and integration.. Marketing communication.. Branding.. Integration.. How does marketing communication work?. Attitudes.. Hierarchy of effects models.. Black box and consumer behaviour.. How...»

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Fairness Chocolate marketing proposal

Document abstract : «We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a...»

Synopsis abstract : «Executive summary.. Introduction.. Mission statement.. Company history.. Significant challenges the company faces now and in the near future.. Long term.. Environmental factors.. Definition of population.. Demand estimates.. Product...»

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Sergio Rossi : challenges in the emerging market

Document abstract : «The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

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The ethics in advertising

Document abstract : «The field of advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

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General Electric's product differentiation strategy

Document abstract : «Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization-such as when Jack Welch took over in 1980 and drastically downsized the...»

Synopsis abstract : «Introduction.. Consumer electronics division: An overview of strategy.. Why GE's strategy will succeed.. Why GE May Fail.. Conclusion.. References.....»

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Marketing case: Kinder Surprise

Document abstract : «All of us have childhood memories that we cherish and very often there are little things such as smells and foods that take us back to our past. One such thing is Kinder Surprise manufactured by Ferrero, a mix of sweets and fun that has been putting...»

Synopsis abstract : «Introduction. Kinder surprise. Description. Its origins. Marketing approach. Targets. Packaging . Wrapping. Kinder surprise colors. The lay out. Conclusion. Bibliography....»

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Wal-Mart ( 2007 )

Document abstract : «Wal-Mart, one of the largest retailers and employers in the world, has surged to the top of the business world through its various control mechanisms. Its market power, 2nd mechanism, third mechanism, and fourth mechanism, are essential to its...»

Synopsis abstract : «Introduction.. Wal-Mart in the aftermath of Hurricane Katrina.. The connections between corporate values and control mechanisms. . The logistics system known as 'cross-docking'. . The various control mechanisms working for Wal-Mart.. Learning and...»

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Marketing communication: Nescafe

Document abstract : «This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

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Fair Trade: Evaluating the model's success based on its workability as a market-based model

Document abstract : «In order to create a niche market, a quantitatively significant group of consumer in developed countries must be willing to purchase Fair Trade agricultural products instead of mainstream products. Consumers' role in international trade is to create...»

Synopsis abstract : «Introduction. Creating the demand . Corporate social responsibility and fair trading. Attraction of new customers. Fair trade products as marketing strategy. Conclusion. Bibliography....»

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Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Document abstract : «This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing...»

Synopsis abstract : «Executive Summary . Key findings. Marketing recommendations. Project objectives. Methodology. Secondary data. Primary data. Attitude formation and change chart. Fishbein model . Analysing the Fishbein Equation. Means end chain. Concrete...»

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Marketing in Major League Baseball

Document abstract : «Even before the Boston Red Sox won the World Series, people were religiously collecting their merchandise. Now, with the onslaught of newly marketed "2004World Champions" merchandise, there are even more t-shirts and hats to go around. Yet, this...»

Synopsis abstract : «Introduction. The fanaticism . The very first MasterCard 'Priceless' commercial . The purchase of souvenirs such as t-shirts and hats. The movie Fever Pitch. Convincing people to be a part of the obsessive fan base . Connecting with and remember...»

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Parfum d'Orsay: A strategic marketing proposal

Document abstract : «The purpose of this report is to make an analysis of the luxury fragrance market and, after this said analysis, to propose some strategies to the D'Orsay rare fragrance company so that they might improve their financial and marketing performances....»

Synopsis abstract : «Introduction.. Description of the luxury perfume market.. Market size and market developments.. Competition.. Consumer segments and consumer buying behaviour.. Distribution structure and trends in distribution current situation, swot analysis and...»

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Integrated marketing communications

Document abstract : «Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right...»

Synopsis abstract : «Definition of marketing communication.. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.. The IMC process model.. The IMC planning model.. The IMC mix model.. Case: Skoda.....»

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The clothing market middle to top-of-the-range

Document abstract : «Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are...»

Synopsis abstract : «Introduction.. The market and its evolution.. Opportunities and threats of the market.. Main competitors of BCBG MAXAZRIA.. Factors of evolution, long term prospects and issues of this sector.. Appendices.. Appendix 1: The level of consumer markets...»

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Buyer interview

Document abstract : «To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company,...»

Synopsis abstract : «Executive summary.. Analysis.. The company overview.. The nature of the purchase.. The buying group and the purchase decision-making process.. Assessment of the buying process.. Recommendations.. Suggested improvements in the buying process of...»

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De-colonization, immigration and integration (Study based on The Battle of Algiers and Living in Paradise)

Document abstract : «The Algerian war. It is only in 1999 that the French National Assembly voted to recognize it, after years during which it has been referred to as an "operation of restoring order", whereas on the Algerian side it was referred as a "war of...»

Synopsis abstract : «Introduction.. Europe after World War II.. The Algerian war.. The films 'The Battle of Algiers' and 'Vivre au Paradis (Living in Paradise)'.. Numerous visions of the same event.. Seeing the two sides of the FLN.. The most striking scene of Living in...»

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Effective Advertising

Document abstract : «Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness...»

Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»

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Harvey Nichols in Hong Kong

Document abstract : «Our Mission : "To provide Hong Kong customers with the "fun, fashion and feel-good experience" that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment." Our Strategy...»

Synopsis abstract : «Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong Land- Main shopping areas.. Landmark.. Landmark in Hong Kong.. Chinese vs. HK customer.. The strategic positionning of the new Harvey Nichols.. Strategic...»

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Starbucks France: The value chain

Document abstract : «Found in 1971, Starbucks Corporation is the leader in the coffee shops industry, with a turnover of $9,411.5 million in 2007 (source: Datamonitor). Its main activity is to manage coffee shops (85% of its turnover) and to sell licenses (10,9%), but...»

Synopsis abstract : «Introduction. The value chain. Primary activities. Support activities. Human resources. Conclusion. Bibliography....»

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Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Document abstract : «When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known...»

Synopsis abstract : «....»

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Effects of ethanol trade barriers on U.S. and Brazilian markets

Document abstract : «Rising oil prices, a slowing U.S. economy, the war on terror, and increasing concern about global warming have all converged on the international stage and in the mind of the average U.S. consumer in recent years. Calls for energy independence,...»

Synopsis abstract : «Introduction. History of ethanol in the U.S. and Brazil. Legislation in the U.S. and Brazil. U.S. Brazilian trade relations. The U.S. corn and ethanol markets. The Brazilian sugar and ethanol markets. Competitiveness of the U.S. vs. Brazil. Public...»

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Interpellation of Subjects in Advertising

Document abstract : «In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class...»

Synopsis abstract : «Introduction. Understand who the subjects of advertisements are. Defining a process by which individuals are subjected to language. Advertisements in magazines . The notion of the difference of race to interpellate subjects. Offering a product that...»

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Direct Marketing and McDonald's use of Direct-Mailing

Document abstract : «Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional...»

Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»

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The Lead User Method: A solution to improve new product success in rapidly changing markets?

Document abstract : «Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers 'expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping...»

Synopsis abstract : «Introduction. The risk innovation process: Typology of innovations and risks. Typology of innovations. Typology of risks linked to innovation. Inputs provided by traditional new product development research methods. Steps of traditional research...»

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Comparing two advertisements: "Got milk?"

Document abstract : «The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson,...»

Synopsis abstract : «Introduction. The projected images by comparing and contrasting the 2 different advertisements and brand themselves. Advertisement 1: Issue of teen people magazine. Advertisement 2: Issue of ladies home journal. Comparison of both ads. The...»

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Example of A Cover Letter For A Sale Position

Document abstract : «I am applying for a sales representative position listed on the [location of listing]. I believe that I have a lot to offer [Company Name]. In [Month, Year], I [will or have] graduate(d) from the [university] with a [type of degree], bolstered by...»

Synopsis abstract : «Company Contact Name. Company's street address. Dear [Contact Name]. Content of letter....»

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Rainy, Steady, Go

Document abstract : «Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of...»

Synopsis abstract : «Executive summary. Objectives. Mission. Keys to success. Company summary. Company ownership. Company location and premises. Products. Product description: Umbrella. Competitive comparison. Sales literature. Sourcing. Future products. Market analysis...»

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Product Placement: "Casino Royale"

Document abstract : «In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier "Le Chiffre". Bond movies are classically...»

Synopsis abstract : «Introduction. The movie. Produced by Sony Pictures . The Original Soundtrack issued by the Sony BMG Music label. The main character's cellular phone . Ford Motors and the cars in the movie. Other products placed in the movie. The deal made by the...»

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The Top Principles of Communication

Document abstract : «Corporations, organizations and even the individuals that make them up are in a culture where super-communication is of utmost importance. Cell phones, pagers, e-mail and instant messenger make communication more evolved then it was even ten years...»

Synopsis abstract : «Introduction. Ten top principles of communication. Signs. Integration of emotion. Physical noise. Feedback. Audience concentration. Leadership responsibility. Non-manipulative truth. Goal/ Strategy. Visual Aids...»

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Beer market in Thaïland

Document abstract : «Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing...»

Synopsis abstract : «Introduction. Thai beer market. Market environment. Beer consumption. Key players . Market shares. Pricing. Major brands. Market niches. Market growth. Beer consumption around Asian countries ....»

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An overview of experiential marketing

Document abstract : «When I look back on my day, I'm amazed at the range of emotions I have gone through, from depression to indifference to ecstasy. Every minute has been an experience - sometimes pleasant, sometimes unpleasant, and then there are those...»

Synopsis abstract : «Introduction. Experience and the customer. The experience in marketing. The competitor. Changing lifestyles. Brands as experiences. Sensory experience. Virtual experience. Destination experience. Implications. The strategic experiential...»

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An overview of industrial marketing

Document abstract : «Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the...»

Synopsis abstract : «Introduction. Exchange transaction . The industrial marketing concept. Participants of industrial marketing. Channels of industrial marketing. The relationships. The industrial customer. The core variables. Quality . Price. Savings. Assurance of...»

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Steps and processes involved in advertising

Document abstract : «"With realistic goals for advertising, you can satisfy both, those who are investing in the advertising and those who are creating it." Almost every person involved with advertising wants to measure their advertising results. Those who pay the...»

Synopsis abstract : «Introduction. Marketing versus advertising. The job of advertising. Where does advertising objectives fall in the marketing plan. Evolution of advertising . Need for advertising objectives. Direction. Communication. Planning and decision...»

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Product development process

Document abstract : «Tomorrow never happens by chance. It is planned. And those who are prepared benefit the most. To succeed in futuristic environment, one requires a strategy. This is true for an organization profit or non-profit in as much as it is for an individual....»

Synopsis abstract : «Introduction. Meaning of product. A brief on new product development. Factors contributing to new product development. The challenges in new products development. Reasons for failure of new products. The process of new product development. Idea...»

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Critical analysis of advertisement

Document abstract : «Advertisement is any paid form of non personal communication through mass media (Radio, T.V., Print Media, Internet, etc.) which is being paid by an identified sponsor. An advertised product or service is encoded with a symbolic imagery intended...»

Synopsis abstract : «Introduction. Objective of advertising. Research findings and interpretation of advertising. Conclusion. Bibliography....»

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Marketing of high technology products

Document abstract : «Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers...»

Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»

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Customer relationship marketing

Document abstract : «Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a...»

Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»

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A study on internet marketing

Document abstract : «The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. For advertisers especially, the Web has enormous potential, mainly...»

Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»

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A look at the marketing mix for the proposed plan of building a hotel

Document abstract : «There are a lot of things that needs to be looked into when one proposes to start a hotel. There is the financial aspect where one needs to calculate and decide how much the venture will cost and what the best prices are in order to quote for the...»

Synopsis abstract : «Introduction. Location and place. Product. Price. Promotional activity. Marketing tips for the hotel. Introduction to finance. Determining the financial viability. Financial feasibility. Objective. Introduction to the financial aspects. Scope of...»

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The strategic implications of branding in the international telecommunications industry

Document abstract : «Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides...»

Synopsis abstract : «Introduction. The result of having a strong brand. Implications of branding in the telecommunications industry. Varying the modalities in terms of perception . Increased competition in the telecommunications sector . Great variations in terms of...»

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Marketing road map of WWF (World Wildlife Federation) for generating funds

Document abstract : «This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization,...»

Synopsis abstract : «Abstract. Marketing memo. Situation analysis. Marketing mix: The 4 P's. Price mix. Product mix. Place mix. Promotion mix. Summary . Income budget. Expense budget. Benefit to cost ratio analysis . Budget and control. Month by month break up of...»

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International marketing

Document abstract : «Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and...»

Synopsis abstract : «Executive summary. Introduction . Relationship Marketing (RM) theory . The three stages of development. Swift's view. The cultural assimilation . The role of Export Processing Zones . The issue of internationalization . Barriers to...»

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The customer is the king: Relationship marketing

Document abstract : «Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â€“ Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

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Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Document abstract : «The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

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Global marketing strategies for iron and steel industry

Document abstract : «Marketing planning helps you decide what products or services are required in your market, then how to sell them and what price to put on them. There are two primary methods of making steel, differing in terms of the process and raw materials...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

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Distributed real-time systems

Document abstract : «Real-time systems form one category of specialized distributed systems named "Distributed Real-time systems". Real-time programs(and systems) interact with the external world in a way that involves time. when a stimulus appears ,the system must...»

Synopsis abstract : «Abstract. Meaning of real time system. Structure of distributed real-time systems. Time Division Multiple Access - TDMA . Real-Time, Dynamic and Static scheduling. Conclusion. References....»

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A study on customer's satisfaction on Pantaloons

Document abstract : «Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as "All activities involved in selling goods and...»

Synopsis abstract : «Introduction to success mantra of retail business. Overview of retail industry in India. Importance of retailing. Need of the study. Objectives of the study. Research methodology. Review of literature. Company profile: Pantaloons. Pantaloons...»

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How Google's hands-off marketing approach resulted in their rise to excellence

Document abstract : «Not many businesses can claim that they have had such an impact in today's culture to warrant an entry in the dictionary. The founders of Google, Sergey Brin and Larry Page, can boast that and so much more. The two Stanford graduates met in 1995 as...»

Synopsis abstract : «Introduction. Advertising budget . Creating a superior product. Maintaining the integrity of Google. Creating leverage. Growth through innovation. Conclusion. Bibliography....»

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Barista Vs Coffee Day

Document abstract : «It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called 'qahwa' which translates to 'that which prevents sleep'. The Coffee Café industry is...»

Synopsis abstract : «The coffee cafe industry. Evolution of a coffee cafe. The coffee cafe industry. Growth of cafe industry in India. Case study on barista. Corporate profile. Marketing mix. Human resources. Case study on cafe coffee day . Corporate profile. Marketing...»

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Students behavior towards smoking and brand equity

Document abstract : «The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks...»

Synopsis abstract : «Introduction. Distribution of the FMCG sector. Introduction to the tobacco companies. The Indian tobacco company (ITC). Indian leafs tobacco development (ILTD) division. Tobacco & it's processing. Production process of cigarettes. Secondary...»

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A study on the competitive environment in the retail market

Document abstract : «The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

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Analysis of LG products in rural marketing

Document abstract : «After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has...»

Synopsis abstract : «...»

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Promotion of world calling card, sales and brand image of Vodafone

Document abstract : «Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular...»

Synopsis abstract : «...»

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An analysis of E tailing

Document abstract : «Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping....»

Synopsis abstract : «Introduction. Objective. Research methodology. The e-tailing environment. Etailing and retailing. Precursors to e-tailing. The consumers. Insights into e-tailing. Etailing value chain. The upcoming problems in e-tailing. E-tailing transactions and...»

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A study on market potential for office automation products

Document abstract : «We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital...»

Synopsis abstract : «Introduction. Analyzing market potential of a company. Analysis of market potential . Measuring customer satisfaction. Four measures of market share . A study on companies engaged office automation business. Methodex systems limited. Methodex infres...»

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Identifying a customer: Bharti Broadband Networks Limited

Document abstract : «Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

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Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Document abstract : «Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

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A study on customer perception and demand for LCD projectors

Document abstract : «A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need...»

Synopsis abstract : «Introduction to marketing. Key concepts of marketing. Needs and wants. Organizational concepts to carry out the marketing activity. Product life cycle. Industry profile . History. Growth. Objectives of the study. Data collection methods. Data...»

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The market analysis of Reva (India)

Document abstract : «At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to...»

Synopsis abstract : «General introduction. Background of the study. Reva Electric Car (Pvt) Ltd. Background of the company. Marketing management ? Philip Kotler. Operational Definitions. Organization hierarchy. Functional department of the organization. Analysis and...»

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Efficiency of tele-marketing activities and its viability

Document abstract : «Banking regulation Act of India, 1949 defines banking as: ''accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or...»

Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»

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Creative approaches: DACIA

Document abstract : «DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price...»

Synopsis abstract : «Straight forward factual message. Reasoning. Assessment. Demonstration. Reasoning. Assessment. Comparison. Reasoning. Assessment. Problem solution. Reasoning. Slice of life. Reasoning. Assessment. Spokesperson or...»

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