Marketing of the hotel industry

Type :

Indian project

Pages :

36 pages

Format :

.doc

Published date :

04/28/2009

Category :

Business & market

Sub category :

Marketing

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
Introduction to hotel industry
1. The profitability of the hotel industry
Hospitality industry in India
The property management system
Case study
1. Accommodation in highly specialized sector
2. The growth of conference, business and incentive market
Hotel: the concept
1. Origin
Industry overview
1. Current scenario
SWOT analysis
Managing demand and supply
Distribution of hotels by category
Hotel industry classification
Types of hotel on the basis of the target market
A study of users in the hotel industry
Conclusion
Recommendations
Bibliography

Abstract

The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the last three years been wilting under pressure from low occupancy rates and deteriorating profit margins. Though the economy has picked up in the last 10 months or so, the fortunes of the hotel industry are yet to look up. But, of late, there are some feeble signs of an improvement in the fundamentals. Occupancy rates in the last few months have been improving, but the earnings outlook may continue to be affected by operating rates and overcapacity. The profitability of the hotel industry is a function of two factors: Occupancy rates and average room rates (ARR). After recording a phenomenal jump in the mid-1990s, the ARR tapered off towards the end of the decade. This can be attributed mainly to the arbitrary pricing methods followed by hoteliers earlier in the decade. During the peak period, room rates were hiked by as much as 30 per cent. This project is just an attempt to make the marketing of hotels easier to understand to the common person. Placing a hotel in a particular grouping is not easy. Because of the industry's diversity, many hotels do not fit into any single well-defined category. Therefore, several general classifications do exist. There are numerous variations and permutations. The various categories are based on hotel size, target markets, level of service, and level of control.