Marketing plan for Lora Hart Stress consultant

Type :

Term papers

Pages :

11 pages

Format :

.doc

Published date :

05/07/2009

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Summary :

 
 

Table of Contents Marketing plan for Lora Hart Stress consultant Table of Contents

 
  1. Proposal for firm's mission statement
  2. External environment
    1. Opportunity in British market
    2. Law enforcement and prison guards
    3. Law enforcement: Not a 'trend'
  3. Swot analysis
    1. Opportunities and threats
    2. Strengths and weaknesses
  4. Developping and evaluating strategies
  5. Strategy evaluation
  6. Selecting the best strategy or strategies
  7. Implementation or tactical plan

Abstract

Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences, skills, and preferences, we propose that you start a United Kingdom based consulting business that specializes in alleviating stress and creating more life-balance in the lives of law enforcement officers. Those included in your target market will include police officers and prison guards, which rank amongst the most stressful jobs in the United Kingdom. We believe that your education and experiences in stress management would be highly suitable to serve the needs of law enforcement organizations. We propose that your company offer these four distinct services - o Visit organizations and offer programs or hold seminars in order to promote health and well-being within their work and personal lives.

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