Marketing plan for the complete computer system integration of Credit Agricole's services branchs
- A mutalist bank in a complicated environment
- The banking market in Europe
- General overview and strategic elements of the Credit Agricole
- Our strategic plan to develop a merged computer system
- The strategic implication of a computer system merger
- The tactics that might be implement to succeed
The banking sector especially the French banking sector is being placed on the first screen on the economical market. Banks are no more a place where you just put your money in. They are offering more and more services and are focusing more and more on consumers and their way of consumption to become the first interlocutor for consumers. Another growing trend, a more global trend, is the explosion of the internet and computers. More and more households have their own computer, and the most important fact is that more and more households consider the computer as a major part of their day-to-day organization. This report will focus on the Credit Agricole bank. This bank has been created at the end of the nineteenth century as a mutual organization mostly for farmers, which allow them to get a loan from the money of their counterparts. One important fact is also that they were the first of their kind and helped a lot in the development of French agriculture.
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