Marketing plan of a Spa hotel
Summary :
Table of Contents
- Internal analysis.
- Environment.
- Services.
- Spa at the heart of the hotel.
- Organization of events.
- Business deals.
- Individual deals.
- Analysis of competition.
- Hotel Kunnonpaikka.
- Hotel Rantasipi with Kylpyla Tropiclandia Spa.
- Hotel Rauhalahti.
- Club Caribia.
- Summary table.
- Hotel Naantali.
- External analysis: Competitions.
- Diagnostic.
- Objectives/issues.
- Issues.
- Objectives.
- Targets.
- Recommendations.
- Action plan.
- Action planning.
- Budget.
- Conclusion.
Abstract
In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a spa town : the first spa center was established in the 18th century. At the same time, the Russian tsar and his family appreciated a rejuvenator bath on the location of the present restaurant Marisali. The actual hotel of Naantali continues this prestigious tradition. That is why they have been invited to become a member of the most estimated royal spas in Europe. The selection of spa of this quality has been indicated as traditional destinations of relaxation. The five different pools at the spa cover a variety of swimming and relaxation experiences. Immerse yourself in a Roman bubble bath, housed under a turquoise dome or let the water jets massage at the recreational pool which will help you to relax gently. Besides, you can enjoy at our pool which can be interior and exterior at a time. The Finnish people love their traditional sauna, same as spa. That's why there are four Finnish Spas at the disposition of the client at the Naantali spa. A slightly softer way of appreciating the sauna is available in the soft and aromatic vapors of the Turkish sauna. There is also a department of private sauna, which can be booked for groups.
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