Marketing plan of a Spa hotel

Type :

Presentation

Pages :

20 pages

Format :

.doc

Published date :

01/20/2009

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Marketing plan of a Spa hotel  Table of Contents

 
  1. Internal analysis.
    1. Environment.
    2. Services.
    3. Spa at the heart of the hotel.
    4. Organization of events.
    5. Business deals.
    6. Individual deals.
  2. Analysis of competition.
    1. Hotel Kunnonpaikka.
    2. Hotel Rantasipi with Kylpyla Tropiclandia Spa.
    3. Hotel Rauhalahti.
    4. Club Caribia.
  3. Summary table.
    1. Hotel Naantali.
    2. External analysis: Competitions.
  4. Diagnostic.
  5. Objectives/issues.
    1. Issues.
    2. Objectives.
    3. Targets.
  6. Recommendations.
  7. Action plan.
  8. Action planning.
  9. Budget.
  10. Conclusion.

Abstract

In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a spa town : the first spa center was established in the 18th century. At the same time, the Russian tsar and his family appreciated a rejuvenator bath on the location of the present restaurant Marisali. The actual hotel of Naantali continues this prestigious tradition. That is why they have been invited to become a member of the most estimated royal spas in Europe. The selection of spa of this quality has been indicated as traditional destinations of relaxation. The five different pools at the spa cover a variety of swimming and relaxation experiences. Immerse yourself in a Roman bubble bath, housed under a turquoise dome or let the water jets massage at the recreational pool which will help you to relax gently. Besides, you can enjoy at our pool which can be interior and exterior at a time. The Finnish people love their traditional sauna, same as spa. That's why there are four Finnish Spas at the disposition of the client at the Naantali spa. A slightly softer way of appreciating the sauna is available in the soft and aromatic vapors of the Turkish sauna. There is also a department of private sauna, which can be booked for groups.

Latest in the category : Marketing

1
 
Marketing a product and determining the market strategy

Term papers  |  11/12/2009   |  en  |  .doc  |  2 pages

2
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

3
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

4
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

5
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

Most downloaded in the last 30 days : Marketing

1
 
Giorgio Armani

Case study  |  09/28/2006   |  en  |  .ppt  |  36 pages

2
 
Rohm and Haas: Kathon MWX

Term papers  |  05/11/2009   |  en  |  .doc  |  5 pages

3
 
Mary Kay cosmetics: Asian market entry

Term papers  |  05/12/2009   |  en  |  .doc  |  10 pages

4
 
The relevance of Below: The Line activities to current marketing communication practices

Term papers  |  04/02/2009   |  en  |  .doc  |  11 pages

5
 
Marketing strategies of IBM Global Service India

Theses  |  04/16/2009   |  en  |  .doc  |  54 pages

From the same author : Marketing

1
 
Taylorism and the structural organization of Toyota

Presentation  |  01/20/2009   |  en  |  .doc  |  11 pages

2
 
The subprime crisis

Presentation  |  01/20/2009   |  en  |  .doc  |  8 pages

3
 
The French wine market and international competition

Market study  |  01/20/2009   |  en  |  .doc  |  32 pages

4
 
Analysis of success strategy of Starbucks

Presentation  |  01/20/2009   |  en  |  .doc  |  12 pages

5
 
Sensory marketing

Presentation  |  01/20/2009   |  en  |  .doc  |  39 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages