Marketing strategies of IBM Global Service India

Type :

Theses

Pages :

54 pages

Format :

.doc

Published date :

04/16/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
1. Pre and post liberalization story
2. IBM's Global business services
3. IBM India's milestones
Objective of the study
Research methodology
1. Research design
2. Nature of data
3. Sampling technique
4. Justification for the topic
Literature review
1. Software industry in India
2. Marketing strategy of IBM global in India
Data analysis
Conclusion and implications
References
Appendix

Abstract

ibm india's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, india's No. 1 telecom company, to manage its data centers and develop new billing, sales, and data-warehousing systems. But it's not just about trading high-priced jobs for low-priced ones; Indian operations also help win U.S. business. The ibm global service india's india presence was a factor in its ability to win a $500 million piece of $7.5 billion in IT contracts that General Motors let. It's seductive to compare the growth in Indian global Services head count and the U.S. reduction for the economists. But think all economic experts believe india as an emerging market. The present study has been carried out with the objectives of studying the marketing strategies currently adopted by ibm global services india private limited and to critically analyze the marketing strategy in this highly competitive Indian scenario and also its competitive product portfolio. The study has been carried out using both the primary as well as the secondary sources of information. I don't hesitate to conclude that maintaining high quality standards, innovative approach, highly skilled labor forces, etc. are the key factors which make this organization a huge success rate, among other competitors in the Indian market.