Marketing techniques in the energy Industry

Type :

Term papers

Pages :

8 pages

Format :

.doc

Published date :

02/26/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Abstract.
Introduction.
Purpose of the report.
Limitations.
Scope of the report.
Critical analysis of energy industry marketing.
1. Implications of the micro environment.
2. Implications of the macro environment.
The Shell Oil Company.
1. Organizational structure.
2. Operations code.
3. Organizational strategy.
4. Customer care.
5. Internal control and risk management.
6. Technology and innovation.
Devon Energy Corporation.
1. Organizational structure.
2. Operations code.
3. Organizational strategy.
4. Customer care service.
5. Internal control and risk management.
6. Technology and innovation.
Comparative analysis.
Conclusion.
References.

Abstract

The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The gas and petroleum energy production industry is one of the largest industries that accounts for the bulk of imports and export for the world's largest economies. The due to the bulk nature of the import and export of petroleum products, marine transport provides the key mode of international transport both for processed and crude petroleum energy products.marketing, human resources, technology, financial resources and operations codes are the core functional areas of any business organization. The success of the different functional areas of organizations in the energy industry is usually determined by the levels of success in combining the multiple factors that affect an organization.