Marketing using sports in India

Type :

Theses

Pages :

38 pages

Format :

.doc

Published date :

05/08/2009

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Marketing using sports in India Table of Contents

 
  1. Introduction
  2. The history of sports in India
    1. Sports in ancient India
  3. Popular sports in India
    1. History of cricket
    2. History of hockey
    3. History of lawn tennis
    4. History of golf
  4. Rajiv Gandhi Khel Ratna awards winners in India
  5. Arjuna Awards
  6. Dronacharya Award
  7. Sports marketing in India
  8. Lowdown on sports marketing
  9. Objective of the research
  10. Research methodology
  11. Cricket controversy in India
  12. The rise and fall of sports icons
  13. Conclusion
  14. Bibliography

Abstract

If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan management, talent development, advertising - thanks to marketers, every aspects of indian sports, particularly cricket and few others like golf, hockey and tennis, has been analyzed, professionals and monitored. Television rights, sponsorships, player endorsements, advertising and peripherals like hospitality and signage have been corporatized. In cricket; a hollowed playing field for a slew of marketers - top players have been elevated to the status of demi-goods. What they wear, the brands they endorse and the commercials they figure in have all helped them achieve status with a fan following of tens of millions - ably assisted by a robust and thriving consumer marketing and advertising industry. For a moment, let's go back in time. During the 1980s could you have ever thought of a Sahara Cup, Hero Honda Cup, Samsung Cup, ESPN -Star sports Premier Hockey League, StanChart Procam Mumbai International Marathon, BILT Skins Golf, or a JK Tyre National Racing Championship? Could you have imagined that top sport channels would bid 100 of crores of rupees for exclusive telecast rights, brand the bats and hockey sticks, or for that matter, the shoes of players in close range would cleverly the name of the brand - Adidas, Nike and Reebok? Imagine our top sports stars raking in crores of rupees through commercials and endorsements a decade and halfback.

See similar documents : Marketing

1
 
Starting a travel agency

Term papers  |  03/30/2009   |  en  |  .doc  |  2 pages

2
 
Market potential of Levi's

Term papers  |  04/02/2009   |  en  |  .doc  |  40 pages

3
 
Pepsi vs. Coke

Term papers  |  06/18/2009   |  en  |  .doc  |  9 pages

4
 
Integrid Media Pvt Ltd

Theses  |  03/20/2009   |  en  |  .doc  |  45 pages

5
 
Future of tobacco industry post tobacco ban

Research papers  |  05/28/2009   |  en  |  .doc  |  40 pages

Latest in the category : Marketing

1
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

2
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

3
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

4
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

5
 
Product development process

Term papers  |  09/18/2009   |  en  |  .doc  |  6 pages

Most downloaded in the last 30 days : Marketing

1
 
Marketing case study: Gucci

Market study  |  01/20/2009   |  en  |  .doc  |  18 pages

2
 
European brewing market analysis

Market study  |  01/16/2009   |  en  |  .doc  |  4 pages

3
 
Competitive environment analysis: H&M

Term papers  |  05/12/2009   |  en  |  .doc  |  8 pages

4
 
Fair Trade: Evaluating the model's success based on its workability as a market-based model

Term papers  |  05/12/2009   |  en  |  .doc  |  4 pages

5
 
Strategic marketing assignment: Nespresso

Term papers  |  05/16/2009   |  en  |  .doc  |  9 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages