McDonaldization: Old wine new bottles

Publication date :

10/05/2009

Format :

.doc

Number of pages :

3 pages

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Abstract

The ubiquitous golden arches of McDonalds are recognizable worldwide and for many represent the pillars of democracy and free enterprise of America. However, in recent times, much infamy has fastened itself to the McDonalds Corporation and other fast-food chains for their steadfast adherence to efficiency with low regard for quality of production. Such establishments have been condemned by groups such as health organizations, animal rights activists and environmentalists highlighting the harmful consequences of fast-food consumption. Others have taken to the critical evaluation of the colonization of large franchises and chains through the evidenced degradation of communities and neighborhoods by putting out many of the smaller local business. These large-scale businesses commonly bring with them a diminished quality of service which to the aficionados is of greatest concern.

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About the author :

pencil image Fatima A.
 
Level :General public Study followed : Sociology School, University : Thames Valley University

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