McDonalds – Strategic audit

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

10/12/2009

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Summary :

 
 

Table of Contents McDonalds – Strategic audit Table of Contents

 
  1. Case abstract
  2. The vision and mission statement
  3. External audit
    1. Opportunities
    2. Threats
    3. CPM ? Competitive Profile Matrix
    4. External Factor Evaluation (EFE) Matrix
  4. Internal audit
    1. Strengths
    2. Weaknesses
    3. Internal Factor Evaluation (IFE) Matrix
  5. SWOT analysis
  6. SPACE matrix
  7. Grand strategy matrix
  8. References

Abstract

The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD.

The mission statement: to be the world's best quick service restaurant (2). Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer (1) in every restaurant smile (5, 6). To achieve our mission we must be the best employer (9) for our people in each community (8) around the world (3), deliver excellence to our customers in each of our restaurants and achieve profitable growth by expanding the brand McDonald's through innovation and technology (4)."

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About the author :

pencil image Rao V.  
Level :General public Study : Business strategy School/University : University of Liverpool

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