Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd
Synopsis abstract : «Introduction. The liberalization and globalization process in India. Objectives of the study. Scope and limitations of the study. Review of literature. Housing sector. Credit apparaisal sector. Company profile. A study of ING home loan. Findinds and...»
The clout of the British aristocracy
Synopsis abstract : «Introduction.. How the Aristocracy managed to maintain its privileges.. A leading class in the economic development of Britain.. An active political body.. A remaining social class thanks to cultural specificities.. How the aristocrats see...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Strategy trend analysis in Indian IT industry
Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Synopsis abstract : «Introduction. Background information and rationale of the study. Aims and objectives of the study. Research methodology. Literature review of the study. Policies of the government regarding Foreign Institutional Investors (FII) . Nature and quantity...»
Mergers and Acquisitions: reasons and consequences at the international market
Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»
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