Mercedes Benz in the Indian automobile industry

Type :

Term papers

Pages :

9 pages

Format :

.doc

Published date :

09/18/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Relationships and networks of the company
The invention of motor car
Trends in the automobile industry
1. Current trends in the automobile industry
2. Recent trends in the automobile industry
Mercedes-Benz India Limited (MBIL)
1. Quality management
2. Enduring customer relationship management
3. Individualization
4. Wide range of Mercedes-Benz products
5. World-class production facility
Bibliography

Abstract

As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between "selling" and" marketing". But today the difference between these two terms has been clearly made in the present dynamic world. Marketing is recognized as the most significant activity in our society. The importance of marketing function in business management has grown significantly during last two decades. This development has come about as a result of several factors such as technology, expanding world markets, changing international environment, increasing consumer sophistication, keen competition and growing size and complexities of modern business. Marketing is thus all around us, our daily existence, our entire economical life, and a wide range of marketing activities continuously affects our life styles. The marketing concepts holds the key to achieving organizational goals consists in determining the needs and wants to target markets and delivering the desire satisfaction its customers more effectively.