Modern media and the future of advertising
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document in English
journalism
presentation
published 30/07/2008
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level : General public
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Summary“In the world of advertising, there’s no such thing as a lie; there’s only the expedient exaggeration (Lehman, 1959).” This famous line, uttered by Cary Grant in the Hitchcock classic North by Northwest, represents a common creed among practitioners within the field of advertising. While it is perhaps seems unreasonable to expect the modern advertising firm to provide explicit, scrupulous details concerning possible deficiencies of a product or service for which it has been contracted to promote, organizers of ad campaigns must work dutifully to promote client products and services within the increscent parameters of Federal Trade Commission regulations. The legal and ethical obligation to conduct business in accordance with legislation designed to protect consumers and consumer interests, should be regarded, not as an obstacle, but a challenge for the modern agency. Moreover, considering the advancement of public awareness due to modern developments in multimedia, the implementation of innovational strategies that abide by public health and safety standards is vital to advertising success.
Table of Contents
- Introduction.
- A national monitor of electronically broadcasted marketing.
- The socialization and glamorization of blatantly harmful products.
- Sociological studies and psychologists conducting consumer experiments.
- Long-term business productivity.
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