Multinationals, Asian success and the global economy
Synopsis abstract : «Introduction - Foreign Direct Investment in Southeast Asia.. FDI evolutions in South East Asian countries.. Graph 1: Foreign Direct Investment Flow.. Graph 2: Proportion of FDIs/GDP.. FDIs' impact on the host countries' growth.. FDIs' fallouts on...»
An assessment of the importance of cultural diversity within global organizations
Synopsis abstract : «Introduction. Definitions of culture. Cultural similarities. Cultural diversities. Measurement of culture. What is Power distance. Individualism vs collectivism. Masculinity vs femininity. Empirical evidence for cultural diversity. Economic benefits...»
Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country
Synopsis abstract : «Company presentation. Barriers for entrance to Indian markets. McDonald's solutions. Recommendations....»
Asian pacific business since 1997: Samsung and South Korea
Synopsis abstract : «Introduction.. South Korea: Development, model and chaebol.. Development of South Korea.. Brief overview.. Political and economical changes.. Industrialization.. Internationalization. Culture.. South Korean model.. Role of Chaebol in this...»
From Washington to Post-Washington Consensus: A Global Analysis
Synopsis abstract : «Introduction.. The implementation of the Washington consensus.. Structuralism: After WWII.. The alternative: The Washington consensus.. A second chance: The Post-Washington consensus.. A global overview of the reforms.. The Russian...»
Enterprises direct from other countries and the Indian economy
Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»
Pepsi's entry into India: A well planned out strategy
Synopsis abstract : «Case summary.. SWOT analysis.. Internal analysis.. External analysis.. Pepsi's need to globalize.. Pepsi and the Indian government.. Pepsi after India's liberalization.. Working towards improving the foreign economy.. Recommendations for Pepsi's...»
Human resource management: The creation of balance between standardization and localization in multinational firms
Synopsis abstract : «Introduction.. Theoretical background.. Factors driving localisation.. Factors driving standardisation.. Conclusion.. Bibliography.....»
Intercultural Management
Synopsis abstract : «Introduction.. The problems arising from cultural diversity in companies.. Impact of cultural differences on business affairs.. Mergers.. International negotiations.. Impact of cultures on the functions of the company.. Marketing.. The human...»
Analysis of assets for the SME sector
Synopsis abstract : «Introduction. Purpose and scope of the study. Methodology and objective of the study. Review of literature. Small and medium enterprise. Introduction and definitions. Importance and characteristics. Advantages and challenges and...»
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