Negotiating a sponsorship deal

Business & market   |   Marketing   |   Term papers   |   05/16/2009   |   .doc   |   4 pages
Document abstract : « The exclusivity; The trainings; Contract length; Competitions. Conclusion. Sponsorship is often set up in order to establish long term relationship and agreement ...»

Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»

Cause marketing: Trend or basic notion of marketing?

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   9 pages
Document abstract : « As we can see, cause marketing uses sponsorship tools. Negotiating with non-profit organization does not change your way to deal and it is not a reason ...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

Cause marketing: Trend or basic notion of marketing ?

Business & market   |   Marketing   |   Term papers   |   05/13/2009   |   .doc   |   10 pages
Document abstract : « As we can see, cause marketing uses sponsorship tools. Negotiating with non-profit organization does not change your way to deal and it is not a reason ...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

Total, a successful long-term strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : « Suu Kyi has strongly criticized Total's deal with Burma's but we have also been negotiating access to has therefore signed an educational sponsorship with Fort ...»

Synopsis abstract : «Introduction.. 1924 to 2007: From a traditional French 'national champion' to a global giant.. An integrated strategy.. Today's strategy: Focused on Canadian oilsands.. Total E&P Canada, a fast-growing subsidiary.. Total competitive advantages...»

A study on event management

Business & market   |   Marketing   |   Term papers   |   03/19/2009   |   .doc   |   23 pages
Document abstract : « brings a relief for those who deal with them. Management firm can approach various companies for sponsorship. They should also have the negotiating skills to ...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

All you wanted to know about insurance

Economics & finance   |   Finance   |   Theses   |   04/07/2009   |   .doc   |   39 pages
Document abstract : « cedent s best interests in the negotiating process on a contract provision become a "deal breaker?" All with experienced management and well-known sponsorship. ...»

Synopsis abstract : «Insurance. Principles of insurance. Indemnification. History of insurance. Types of insurance. Reinsurance. Types of Reinsurance. Role of Reinsurance. Reinsurance is insurance for insurers. Reinsurance stabilizes primary insurers. Reinsurance offers...»

Innovations in the restaurant business

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   29 pages
Document abstract : « Typical sponsorship A search good will probably sponsor Finance News- Regal Restaurant Deal, The Times for national advertising campaign Negotiating support for ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « Advertising and sponsorship are often used to convey images when each trusts the other to deal fairly and more leverage in attracting and negotiating with key ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Change Currency