Negotiating a sponsorship deal
Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»
Cause marketing: Trend or basic notion of marketing?
Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»
Cause marketing: Trend or basic notion of marketing ?
Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»
Total, a successful long-term strategy
Synopsis abstract : «Introduction.. 1924 to 2007: From a traditional French 'national champion' to a global giant.. An integrated strategy.. Today's strategy: Focused on Canadian oilsands.. Total E&P Canada, a fast-growing subsidiary.. Total competitive advantages...»
A study on event management
Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»
All you wanted to know about insurance
Synopsis abstract : «Insurance. Principles of insurance. Indemnification. History of insurance. Types of insurance. Reinsurance. Types of Reinsurance. Role of Reinsurance. Reinsurance is insurance for insurers. Reinsurance stabilizes primary insurers. Reinsurance offers...»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»
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