Nokia's corporate communications

Business & market   |   Business strategy   |   Presentation   |   01/12/2009   |   .doc   |   6 pages
Document abstract : «Nokia s corporate communications Table of Contents INTRODUCTION Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in ...»

Synopsis abstract : «Introduction.. Deal and Kennedy's theory of corporate culture.. The five elements of a strong corporate culture.. The four generic corporate cultures.. Nokia's corporate culture.. Nokia's business environment.. Nokia's values.. Nokia's...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « the corporate research unit, has offices in Japan and China. Nokia Ventures Organizations' operation in the region includes Nokia Internet Communications and ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Business & market   |   Marketing   |   Case study   |   07/28/2006   |   .doc   |   24 pages
Document abstract : « strategy to target new mobile communications market segments since the19th century and bearing Nokia's name already but the expansion of the corporate brand was ...»

Synopsis abstract : «....»

Sensory marketing

Business & market   |   Marketing   |   Presentation   |   01/13/2009   |   .doc   |   15 pages
Document abstract : « also adept at building sensory cues into brand communications. offender is a customer of Nokia or Motorola. that the company created a corporate identity, the ...»

Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « Users of some Nokia cell phone models can to mean and occasional corporate entertainment event markets characterized by frequent, well-informed communications. ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

Mergers and Acquisitions: reasons and consequences at the international market

Economics & finance   |   Finance   |   Theses   |   07/11/2006   |   .doc   |   40 pages
Document abstract : « $85,2 billion) and SBC Communications-Ameritech ($80 do not succeed to integrate corporate cultures, strategic Oréal, General Electric, Sony, Nokia, Nestle, BMW ...»

Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « programmatic product placement, broadcast communications, etc. brands such as Levi's, Nokia, Harley-Davidson both product-level messages and corporate messages ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Change Currency