Crystal growth and its characterization
Synopsis abstract : «Introduction . Fundamental process in crystal growth. Techniques of crystal growth. Experimental setup. Introduction. Selection of compounds for crystal...»
Stereotypes are always inaccurate
Synopsis abstract : «Introduction.. Stereotype accuracy.. Evaluation of the kernel of truth approach.. Illusory correlation.. Evaluation of the illusory correlation.. Cognitive miser.. Stereotype accuracy.. Self-categorisation theory (SCT).. Stereotype...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Telecommuting: The future of work
Synopsis abstract : «What is telecommuting?. History. Historic origins. Modern day origins of telecommuting. Advantages. Workforce flexibility. Productivity. Savings. Better control. Work-Life balance. Better environment. Challenges. Autonomy and control. Co-ordination...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Amazon.com: Case study
Synopsis abstract : «Introduction. Mission statement & company social responsibility. Company stakeholders. Analysis of remote external environment. SWOT analysis of Amazon.com. Short-term strategic recommendations. Conclusi...»
Commodity futures as a risk reduction and investment instrument
Synopsis abstract : «Introduction. Definition of Indian financial system. Types of Indian financial system. Organized sector. Unorganized sector. Securities and exchange board of India (SEBI). SEBI guidelines for commodity futures trading. Regulatory framework in...»
A study on the White Goods Corporates
Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»
Students behavior towards smoking and brand equity
Synopsis abstract : «Introduction. Distribution of the FMCG sector. Introduction to the tobacco companies. The Indian tobacco company (ITC). Indian leafs tobacco development (ILTD) division. Tobacco & it's processing. Production process of cigarettes. Secondary...»
Customer-buying behavior focusing on market segmentation in the insurance sector
Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»
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