One luxury for one country
Summary :
Table of Contents
- Introduction.
- Selected countries to be compared in the project.
- Luxury brands around the world.
- World luxury brands in China.
- World luxury brands in France.
- World luxury brands in U.S.
- World luxury brands in Mexico.
- Variables that can change the perceptions of the luxury brands.
- Purchase behavior.
- Price.
- Customer service.
- Culture and values.
- Conclusion.
- Sources.
Abstract
Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to have more consumers, more sales and for sure more profitability. The perception of a brand may differ from customer to customer depending on their country. This is a hypothesis that might be applied to the luxury brands and will be confirmed or denied through the development of this presentation. Which are the main factors contributing to a change in the perception of the luxury brands? And which are the luxury leading brands in some countries?
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