Operation management
- Introduction
- Presentation of the company
- Le duff group
- La brioche doree
- Forecasting
- The seven steps of forecasting
- Breakeven point
- Scheduling
- Sequencing jobs
- FCFS: first come; first served
- Shortest processing time
- EDD: earliest due date
- LPT: longest processing time
- Johnson' s rule
- Critical ratio
- Conclusion
La Brioche Dorée is owned (and has been created in 1976) by Le Duff group which the trademark for traditional catering is Del Arte since its take-over in 2004. This group had a turnover of more than 1 billion Euros in 2010 and a growth rate of approximately 21 percent. The number of employees is above 13 400 people. It owns 9 different brands (7 in France) in traditional catering and cafeteria sectors for its retail activity:
-Brioche Dorée – Del Arte – Bridor – Fournil de pierre – la Madeleine – FB solution Au Pain Doré – Ferme des loges – Brueggers.
Some of these brands are only present in France, but others like Bridor or Bruggers are established abroad. Two thirds of these brands are integrated and one third are franchises. This retail activity represents 70% of its turnover, 1095 points of sale in France and about 50 00 customers every day. As it is said above Le Duff is a specialist in both traditional and fast food and a or the major actor of the market in France. The 30% last of its turnover are dedicated to industrial activities.
[...] The operation will attract a lot of new customers to the store that impact directly to the other product sale. In the same way the risks are going to increase by the fact the breakeven point need more effort to be reach. Finally we take the choice to create a game lottery promotion around the product which will attract more customers in “Brioche dorée” store and therefore increase the turnover. A good communication plan must support the new marketing project because it can only be successful if that concerns a large amount of customers. [...]
[...] Offer a large product line (sandwiches, salads, desserts etc.) - The Brand image like La Brioche Dorée Main weaknesses - Les quality image than traditional bakery and sandwich makers. - Often just present in big towns. As explained before, the creation of the network of the brand began 35 years ago in Brest. Each point of sale offers an important range of products like salads, sandwiches, pizzas, Viennese pastries etc. but also any types of bread, baguette It generated in 2010 about the quarter of Le Duff’s turnover, or 230 million Euros. [...]
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