Organization of Renault's supply chain

Type :

Term papers

Pages :

13 pages

Format :

.doc

Published date :

05/28/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
The automobile industry: Generalities
1. A few chronological data
2. A major change: Development of JIT and net working
3. A market divided into strategic groups
The case of Renault
1. Presentation of the company
2. The global supply chain of Renault
Constraints
1. Nature of the market
2. New organization and trends among the suppliers
3. Saturation of the markets
4. The environment
Challenges
1. Modularization
2. Parks of suppliers
3. Maintaining and developing Just in Time (JIT)
4. Late differentiation
5. Technology of information
6. Security
Conclusion
Bibliography

Abstract

The objective of this study is to develop the international supply chain of renault, the French car maker. Nevertheless, the diversity of the information and the great number of firms on the market made it difficult for us not to give examples and arguments based on other car makers. Therefore, we will analyze renault's situation in relation to its competitors.

The automobile industry is one of the most competitive industries in the world and one of the highest export earners. With annual sales of around a trillion dollars, this industry accounts for around one job out of ten in the industrialized countries.

In a century, the automobile industry has evolved from craft work in the 19th century to a very complex industry. This tremendous development has had an impact on the structure and strategy of the dominant companies. Logistics and supply chain management have become key issues and have taken more and more importance as they have played a major role in the development and changes of the industry.