The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Recruitment through psychometric tests and theory of FIRO-B
Synopsis abstract : «Introduction. Sources of recruitment. Selection. Objectives of selection process. The selection process. Selection process - detailed view. Different level of competencies. Psychological testing and assessment. Psychological testing. Psychological...»
Management by objectives
Synopsis abstract : «Introduction. What is Performance Management?. What is MBO?. The process of MBO. Defining organizational goals. Performance evaluation and reviews. Rewards and punishment. Key features of MBO. Limitations. How to implement MBO in an...»
Challenges that a company faces at the event of merger and acquisition
Synopsis abstract : «A brief history of mergers and acquisitions. Significant mergers and acquisitions in history. Merger. Legal perspective. Types of mergers. Economic perspective. Acquisition. Reasons for merger and acquisitions. Essential strategies for achieving...»
Attrition analysis
Synopsis abstract : «Executive summary. Introduction. Aims and objectives. Methodology and plan. Analysis. Overview of the organization. History of the organization. Special features. ASM performance management. Project...»
A study on motivational levels of employees in Dr. Reddy's Laboratories
Synopsis abstract : «Introduction. The meaning and definition of 'Motivation'. Nature of 'Motivation'. Importance of 'Motivation'. Objectives of 'Motivation'. Introduction to Human Resource Management (HRM). Hertzberg's...»
Performance appraisal system in organizations
Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»
A study on the Indian railways
Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
Market potential for photo copier & allied products: Xerox India Ltd
Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard. Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»
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