Organized retail sector in India
Synopsis abstract : «Introduction. The LPG revolution in India. Glimpses of the organizational challenges. Drivers of organized retailing. Favorable demographics. Changing attitude towards spending. Shifting customer preference towards organized...»
The changing face of consumer behavior in response to organized retail markets in India
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
Indian retail: Stepping ahead to create a benchmark
Synopsis abstract : «Abstract. Introduction. Need of the study. Background. Research methodology . Objectives of the study. Methods of data collection. Scope of the study. Description of the sub topic of study. Data analysis and interpretation. Suggestions and...»
The impact of Foreign Direct Investment on the retail industry in India
Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»
An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
The role, significance and impact of supply chain management in the FMCG sector
Synopsis abstract : «What is FMCG?. Distinguishing characteristics of the industry. Low capital intensity. High initial launch cost. Technology. Marketing drive. Market research. Balance sheets are misleading. Third-party manufacturing. Significant presence of...»
A study on the competitive environment in the retail market
Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
The A to Z of Retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
Information technology as an enabler of sales and distribution
Synopsis abstract : «Introduction. FMCG sector in India. Distribution sectors. Marico, Asian paints and HLL. IT in sales and distribution automation. Supply chain management. Review of popular SCM solutions. Sales and distribution in India. The modern trends: Use of...»
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