Organized retail sector in India

Type :

Term papers

Pages :

17 pages

Format :

.doc

Published date :

10/14/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
The LPG revolution in India
Glimpses of the organizational challenges
Drivers of organized retailing
1. Favorable demographics
2. Changing attitude towards spending
3. Shifting customer preference towards organized retailers
4. Increasing/easier availability of quality mall space
Transformation in the retail sector
7 P's in retailing
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical evidence
Segmentation of organized retail in India
1. Segment I
2. Segment II
3. Segment III
Competition in the retail sector
SWOT analysis of the retail sector
Conclusion: The future outlook

Abstract

Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. retail is india's largest industry, accounting for over 10% of the country's GDP and around eight per cent of the employment. The scenario has changed after the LPG revolution. In late 90's, government of india tried to create the bubble by allowing the Global players in the retail Arena. The Government allows 100 per cent foreign direct investment (FDI) in cash and carry through the automatic route and 51 per cent in single brand.

retail is amongst the fastest growing sectors in the country. india ranks 1st, ahead of Russia, in terms of emerging markets potential in retail and is deemed a 'Priority 1' market for international retail.