Pages Jaunes group

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   11 pages
Document abstract : «The consolidated balance sheet indicates that the Pages Jaunes Group has 56,129 thousand euros of share capital and 98,676 thousand euros of issue premium. ...»

Synopsis abstract : «...»

The impact of congruency and contrast on the effectiveness of happy ads

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « This group has to be neutral to avoid accusations of pressure of TV Jet L'Oréal Danish Phillips Apple Fleury Michon AT&T Nivéa Pages Jaunes SsangYong Aubade ...»

Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»

Change Currency