Pages Jaunes group
Economics & finance |
Finance |
Term papers |
05/12/2009 |
.doc |
11 pages
Document abstract : «The consolidated balance sheet indicates that the Pages Jaunes Group has 56,129 thousand euros of share capital and 98,676 thousand euros of issue premium. ...»
Synopsis abstract : «...»
The impact of congruency and contrast on the effectiveness of happy ads
Business & market |
Marketing |
Presentation |
01/16/2009 |
.doc |
11 pages
Document abstract : « This group has to be neutral to avoid accusations of pressure of TV Jet L'Oréal Danish Phillips Apple Fleury Michon AT&T Nivéa Pages Jaunes SsangYong Aubade ...»
Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»
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