Patagonia company

Type :

Case study

Pages :

17 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction.
Market analysis.
1. The outdoor clothing market.
2. Consumer trends.
3. The competitors.
The company.
1. History of the company.
2. Analysis of the company.
Patagonia as a business model.
1. Environmentally-based marketing program.
2. The role of Patagonia.
3. The societal marketing.
4. Patagonia, a socially responsible business.
5. Critics of these concepts.
Is the Patagonian market responsive?
1. The buyer decision process.
2. The evolution of the industry.
3. Is price an issue for Patagonia?
The furture of the company.
1. Opportunities.
2. Threats.
3. Networks of perception.
Conclusion.
Bibliography.

Abstract

Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not only tend to use fair-trade but also involve themselves in environmental causes. patagonia has been doing it for many years, when people did not even realize that the earth was in jeopardy. It has always taken in account environmental issues by offering good-quality products and avoiding damage on nature. However, today the company is accused of using this environmental commitment as a marketing strategy. Thus, we are going to deal with this business case, in order to make you more familiar with the company. Any sporting or recreational activity that takes place outdoors, as compared to a sport or an activity requiring indoor installations. It is also a sport or an activity directly linked with the nature that is to say away from civilization (e.g. climbing, fishing, canoeing, trekking).