Patagonia Team Leadership
- The history of Patagonia and its leader Yvon Chouinard
- Creation
- Crisis and restructuration
- Patagonia's culture
- A strong leader
- A company based on its leader's passions
- Yvon Chouinard : a leader but not a manager
- Analysis of the leadership in Patagonia
- A charismatic leadership
- Chouinard's absence
- Analysis of the Chouinard's leadership for teamwork in Patagonia
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Recommendations for Patagonia
- Keep its strong values
- Prepare the after Chouinard
- Improve the quality of the organization
Based in California, Patagonia is a company, which was created in 1972 by Yvon Chouinard. This company specializes in high quality outdoor clothing and equipment. Patagonia, Patagonia Mail Order and Great Pacific Iron Works are subsidiaries of the Lost Arrow Corporation, established in 1984 as the holding company. The company was a pioneer in the over $15 billion outdoor apparel and equipment industry and in the domain of environmental protection and corporate social responsibility. Indeed, the company manages research and development, design, manufacturing, merchandising and sales of technical equipments like clothes for adults and children and also surf boards and high alpine climbing accessories. Patagonia was the first company to switch to an organic cotton and to a sustainable development policy.
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