Pepsi vs. Coke
Table of Contents
- Introduction
- The cola clashes
- Battle between coca cola and pepsi
- History of the Indian soft drink industry
- The history of coca cola
- The history of pepsi
- Pepsi vs coke: Market share
- Conclusion
- Bibliography
SummaryNow a days FMCG is very popular in the market. They are representing themselves in the market in different ways. But to show themselves above boards they are ethically going down and are applying un-ethical rules. "Pepsi " and "Coke" are famous in this chain of the ' FMCG' , who are pressing others down to show themselves superior. If one wants to go high it should be only through hard labor. It is not ethical to go up by pressing others downwards and Coke and Pepsi are following the same strategy at present. They are searching disqualifications in each others instead of showing their qualities. When it comes to the "do or die" spirit, the century-old Coca-Cola and it younger rival, Pepsi , live up to it unquestioned. Worldwide, soft drink battles are anything but soft. In Business India, 15 January, 1996, the Coke-Pepsi war was featured.
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