The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : «The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

Customer Relationship Management and the call centers

Business & market   |   Management   |   Research papers   |   04/02/2009   |   .doc   |   60 pages
Document abstract : «Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination...»

Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»

Examining e - banking

Economics & finance   |   Finance   |   Term papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : «The acceleration in technology has produced an extraordinary effect upon our economy and, in general, has had a particularly profound impact on expanding the scope and utility of financial products over the last ten years. Information technology has...»

Synopsis abstract : «E-banking. Introduction of e-banking. Meaning of e-banking. Functions of e-banking. Types of e-banking. Advantages of e-banking. Limitations of e-banking. Internet banking. Introduction. Banking services through internet. Product and services...»

Market potential of Levi's

Business & market   |   Marketing   |   Term papers   |   04/02/2009   |   .doc   |   40 pages
Document abstract : «A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and...»

Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»

Distribution structure of Nestle

Business & market   |   Management   |   Term papers   |   04/02/2009   |   .doc   |   10 pages
Document abstract : «Properly planed distribution is always the quintessential factor when a company needs to reach its customers in all parts of the world therefore this paper will take a look at how the company Nestle distributes its products and where all does it...»

Synopsis abstract : «Introduction. Distribution structure of Nestle India. Ownership transfer. Transportation. Policies. Selection of distributors. Capital investment. Relevant experience. Infrastructure. Incentives to the distributors. Margins. Schemes spread over 2-3...»

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   51 pages
Document abstract : «Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

Advertising - An overview

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   27 pages
Document abstract : «Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising...»

Synopsis abstract : «Introduction. Meaning of introduction. Origin and growth of advertising. Kinds of advertising. On the basis of area. On the basis of functions. On the basis of advertising. Active participants in advertising. Role of advertising. The advertising...»

Infrastructure: India's pre requisite to development

Economics & finance   |   Economics   |   Term papers   |   04/03/2009   |   .doc   |   6 pages
Document abstract : «For a country that believes in a fully clothed culture, and prides herself on being rich with plenty, to have torn dresses to wear and worn out shoes to put on is a very ironic and sad thing. Nations embody the character and dignity of their people...»

Synopsis abstract : «Introduction. Industry profile. Classification of infrastructure. Hard infrastructure. Soft infrastructure. A study of rural infrastructure development. Conclusion. References....»

Virgin Mobiles

Business & market   |   Business strategy   |   Term papers   |   04/03/2009   |   .doc   |   9 pages
Document abstract : «In the mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating...»

Synopsis abstract : «Introduction. Understanding Virgin's business model. Communicating the Virgin brand. Target market. Customer acquisition and retention strategies. Value creation through product design. The distribution channel . Selection distribution . Online...»

All you wanted to know about Six Sigma

Business & market   |   Business strategy   |   Research papers   |   04/03/2009   |   .doc   |   39 pages
Document abstract : «Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical...»

Synopsis abstract : «Introduction. A short study of the importance of Six Sigma. The genesis and history of Six Sigma. Chronology of events. Concept of Six Sigma. One to six sigma conversion table. Methodologies of Six Sigma. Define, measure, analyze, improve and...»

A brief overview of job costing

Business & market   |   Accounting   |   Term papers   |   04/03/2009   |   .doc   |   7 pages
Document abstract : «Job costing is one of the methods of counting costs & is used when job orders are undertaken in a factory or a workshop or contracts are taken out to build houses, construct roads, bridges etc. Many companies manufacture goods against orders. They...»

Synopsis abstract : «Introduction. Job costing in general. Applicability of job costing. Features of job costing. Components of job costing. Other important aspects of job costing. Job costing evaluated. Advantage. Disadvan...»

Knowing more about electronic banking

Economics & finance   |   Finance   |   Term papers   |   04/03/2009   |   .doc   |   27 pages
Document abstract : «Electronic banking, also known as electronic funds transfer (EFT), is simply the use of electronic means to transfer funds directly from one account to another, rather than by cheque or cash. Internet banking system is a method by which a personal...»

Synopsis abstract : «Introduction. Definition of e-banking . Various forms of e-banking. Benefits of e-banking. Concerns of e-banking. A global perspective on e-banking. Strategies of e-banking. Trends of e-banking. E-banking, an Indian perspective. Computerisation of...»

Employee retention: Myths and methods

Business & market   |   Human resources   |   Research papers   |   04/03/2009   |   .doc   |   35 pages
Document abstract : «Human resource management (HRM) is the strategic and coherent approach to the of management an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the...»

Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»

A look at American Depository Reports

Economics & finance   |   Finance   |   Term papers   |   04/03/2009   |   .doc   |   15 pages
Document abstract : «Since 1980, the value of U.S.investment in non- U.S.equities has grown approximately 100-fold to $1.9 trillion .The first ADRs were introduced in the United States in 1927 when JPMorgan issued receipts for the British retailer Selfridges. Prior to...»

Synopsis abstract : «Introduction. The history of American Depository Reports (ADR). Determining price of ADR. Risks associated in ADR. Types of ADR. Process of issuing ADR. ADR market. Guidelines for ADR. Reasons for investing in foreign stocks. How to invest in...»

Disintermediation: Elimination of intermediaries in the supply chain

Business & market   |   Management   |   Term papers   |   04/03/2009   |   .doc   |   7 pages
Document abstract : «The world today is witness to intelligent customers and consumers. People who no longer take the marketer's claim as sacrosanct and are thinking people. These are the new takers of products and services that today's business folk have to offer. For...»

Synopsis abstract : «Introduction. The study of disintermediation. The fundamental issues of disintermediation. The pros and cons of disintermediation. The transition from traditional to disintermediated markets. Disintermediation at work. Definitions of hypermediation,...»

To what extent did the interwar motor industry overcome its pre-war difficulties?

Economics & finance   |   Economics   |   Term papers   |   04/05/2009   |   .doc   |   6 pages
Document abstract : «The pre-war motor industry was in its infancy and suffered from a lack of investment backing, high production costs, an over engineered end product and a saturation of small family orientated manufactures. Developments in the industry often came...»

Synopsis abstract : «Introduction. The origin of the pre-war motor industry . Problems of pre-war motor industry. The post-war revival era. The role of engineers and entrepreneurs. The progressive UK market. An overview of British motor...»

Existence value: The theoretical case for and against its use in cost benefit analysis

Economics & finance   |   Economics   |   Term papers   |   04/05/2009   |   .doc   |   16 pages
Document abstract : «The concept of existence value was first raised in one of the most influential papers in environmental economics by John Krutilla (1967), where he advocated a move away from the Pigouvian approach to conservation of natural resources in terms of the...»

Synopsis abstract : «Introduction. An analysis of the existence value in cost-benefit. The current debate. Definitions and measurement of existence value. Non-observability of preferences and measuring existence value. Existence value and competing theories of ethical...»

What are the advantages and disadvantages of free trade?

Economics & finance   |   Economics   |   Term papers   |   04/05/2009   |   .doc   |   5 pages
Document abstract : «Trade is the exchange of goods and services between countries. Domestic goods, which are sold abroad, are referred to as exports. Foreign goods, which are purchased by domestic consumers, are known as imports. Free trade refers to trade, which is...»

Synopsis abstract : «Introduction. The concept of free trade. Advantage. Disadvantage. Conclusion. Bibliography....»

Is the consumer always sovereign in the free market economy?

Economics & finance   |   Economics   |   Term papers   |   04/05/2009   |   .doc   |   5 pages
Document abstract : «Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses...»

Synopsis abstract : «Introduction. Theoritical perspective of free enterprise market economy. Micro economic perspective. macro economic perspective. How to maximize profitability. Role of globalization. Role of Foreign Direct Investment (FDI). Conclus...»

A description of the three types of market: Monopolistic, oligopolistic and competitive

Economics & finance   |   Economics   |   Term papers   |   04/06/2009   |   .doc   |   10 pages
Document abstract : «Monopolistic markets lie between pure perfect competition and pure monopoly. Within this type of market a firm's product will differ to that of its rivals, the difference may only be small (for example the packaging may be slightly different), or...»

Synopsis abstract : «Introduction. Types of market. Monopolistic. Oligopolistic. Competitive. . Role of demand in a market. Role of supply in a market. Costs of the factors of production. The importance of customer perceptions. Conc...»

Death penalty administration: Racially biased?

Law & contracts   |   Civil law   |   Term papers   |   04/06/2009   |   .doc   |   9 pages
Document abstract : «More than 350 people have been executed in the USA since 1990. The U.S.A. has the highest known death row population on earth at over 3, 300. In 1997 the USA carried out 74 executions--the highest number for the last four decades. Only China, Saudi...»

Synopsis abstract : «Introduction. Capital punishment: The most extreme penalty for a crime. The death penalty as a fixture . Blacks in Philadelphia . Earlier studies by Congress' General Accounting Office. 1977 to 1993: A million Americans were murdered. The Racial...»

Dual critique: "The American Scholar" and "The Poet"

Philosophy & literature   |   Literature   |   Term papers   |   04/06/2009   |   .doc   |   6 pages
Document abstract : «Emerson begins "The American Scholar" by declaring, "I accept the topic which not only usage, but the nature of our association, seem to prescribe to this day - the AMERICAN SCHOLAR" (53). These opening lines are incredibly specific; the atmosphere...»

Synopsis abstract : «Introduction. The most crucial quality of the American Scholar. Developing the image of an independent self . Mocking the ?herd' for their acquiescence in allowing themselves to be classified as such. A democratic vision in The Poet. Iimages of...»

Crystal growth and its characterization

Science & technology   |   Physics & chemistry   |   Research papers   |   04/06/2009   |   .doc   |   26 pages
Document abstract : «Recent developments in semiconductor research technology over that last decade have lead to a renew interest in the growth of single crystals with better physical perfection and high crystal growth is newly emerging field in this study of material...»

Synopsis abstract : «Introduction . Fundamental process in crystal growth. Techniques of crystal growth. Experimental setup. Introduction. Selection of compounds for crystal...»

Dorothy Day (Part III): Nonviolent resistance

Philosophy & literature   |   Literature   |   Term papers   |   04/06/2009   |   .doc   |   5 pages
Document abstract : «The Catholic Worker Movement founded by Dorothy Day and Peter Maurin whose aim is to "live in accordance with the justice and charity of Jesus Christ." As the name indicates, the Catholic Worker Movement was heavily influenced by Catholicism, yet...»

Synopsis abstract : «Introduction. The four main focuses of the Catholic Worker. Non-violence and avid activist . As a way of pacifist movement. Unafraid of consequences: Disobeying laws she considered injustice. Compelled to embrace voluntary poverty . Two very...»

Arm reliquary of Saint Pantaleon and the medieval fascination with relics

History & geography   |   Ancient history   |   Term papers   |   04/06/2009   |   .doc   |   7 pages
Document abstract : «The Arm Reliquary of Saint Pantaleon, a late 13th century example of a "speaking" reliquary in the style of Hugo of Oignies, provides insight into the medieval obsession with relics and the growth of the cult of saints. The reliquary, presented as...»

Synopsis abstract : «Introduction. Majority of arm reliquaries . Reliquary arm of St Peter. Reliquaries become cult objects. Reliquaries of the fourth century. Constantinople's collection of christian relics. Conclusion....»

Working capital management

Business & market   |   Finance   |   Term papers   |   04/06/2009   |   .doc   |   10 pages
Document abstract : «Working capital is defined as the excess of current assets over liabilities. Current assets are those assets which will be converted in to cash within the current accounting period or with in the next year as a result of the ordinary operation of...»

Synopsis abstract : «Working capital management.. Concept of working capital.. Factors determining working capital.. Need for working capital.. Types of working capital.. Management of working capital.. Techniques for assessment of working capital...»

Does privatization necessarily increase efficiency?

Economics & finance   |   Economics   |   Term papers   |   04/06/2009   |   .doc   |   8 pages
Document abstract : «The basis of this assignment is to answer the question does privatization necessarily increase efficiency? In answering this question it is essential to investigate the reasons for privatization as a replacement for nationalization. This assignment...»

Synopsis abstract : «Introduction. Privatization vs nationalization. Definition of nationalization. Monopolies in the public sector. Role of natio. List of nationalized industries privatized between 1979 and 1999. Methodological problems. Definition of...»

What is meant by “globalization” and how has it affected international trade and direct foreign investment?

Economics & finance   |   Economics   |   Term papers   |   04/06/2009   |   .doc   |   5 pages
Document abstract : «Globalisation can be defined as the trend toward greater interdependence among national institutions and economies (Wild, 2003). It can also be said that globalization is basically the cross-border exchange of economic, social and technological...»

Synopsis abstract : «Introduction. Definition of globalization. Role of International Trade and Foreign Direct Investment . The implications of globalization. Conclusion. Bibliography....»

Ethics and faith in "Fear and Trembling"

Philosophy & literature   |   Literature   |   Term papers   |   04/06/2009   |   .doc   |   8 pages
Document abstract : «Soren Kierkegaard once wrote about himself, saying "Once I am dead, Fear and Trembling alone will be enough for an imperishable name as an author" (Kierkegaard's Papirer). Undoubtedly one of his most popular works, it is no surprise he could foresee...»

Synopsis abstract : «Introduction. The story behind fear and trembling. The story behind ethics. What is truth. Conclusion. Bibliography....»

Arctic ice loss: Overview and consequences

Political science   |   Ecology & environment   |   Term papers   |   04/06/2009   |   .doc   |   7 pages
Document abstract : «The high latitude arctic regions receive less energy in the form of solar radiation or sunlight compared to other parts of the world. This results in large areas of seawater in this region freezing to form pack ice. Every summer, when the sun's...»

Synopsis abstract : «Introduction. Extent of ice losses. Global warming as the major cause of arctic ice loss. Role of carbon dioxide. Role of methane. Role of nitrous oxide and fluorocarbons. The role of water vapour. Consequences of arctic ice loss. Impact on local...»

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