The changing face of consumer behavior in response to organized retail markets in India
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»
Customer Relationship Management and the call centers
Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»
Examining e - banking
Synopsis abstract : «E-banking. Introduction of e-banking. Meaning of e-banking. Functions of e-banking. Types of e-banking. Advantages of e-banking. Limitations of e-banking. Internet banking. Introduction. Banking services through internet. Product and services...»
Market potential of Levi's
Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»
Distribution structure of Nestle
Synopsis abstract : «Introduction. Distribution structure of Nestle India. Ownership transfer. Transportation. Policies. Selection of distributors. Capital investment. Relevant experience. Infrastructure. Incentives to the distributors. Margins. Schemes spread over 2-3...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
Advertising - An overview
Synopsis abstract : «Introduction. Meaning of introduction. Origin and growth of advertising. Kinds of advertising. On the basis of area. On the basis of functions. On the basis of advertising. Active participants in advertising. Role of advertising. The advertising...»
Infrastructure: India's pre requisite to development
Synopsis abstract : «Introduction. Industry profile. Classification of infrastructure. Hard infrastructure. Soft infrastructure. A study of rural infrastructure development. Conclusion. References....»
Virgin Mobiles
Synopsis abstract : «Introduction. Understanding Virgin's business model. Communicating the Virgin brand. Target market. Customer acquisition and retention strategies. Value creation through product design. The distribution channel . Selection distribution . Online...»
All you wanted to know about Six Sigma
Synopsis abstract : «Introduction. A short study of the importance of Six Sigma. The genesis and history of Six Sigma. Chronology of events. Concept of Six Sigma. One to six sigma conversion table. Methodologies of Six Sigma. Define, measure, analyze, improve and...»
A brief overview of job costing
Synopsis abstract : «Introduction. Job costing in general. Applicability of job costing. Features of job costing. Components of job costing. Other important aspects of job costing. Job costing evaluated. Advantage. Disadvan...»
Knowing more about electronic banking
Synopsis abstract : «Introduction. Definition of e-banking . Various forms of e-banking. Benefits of e-banking. Concerns of e-banking. A global perspective on e-banking. Strategies of e-banking. Trends of e-banking. E-banking, an Indian perspective. Computerisation of...»
Employee retention: Myths and methods
Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»
A look at American Depository Reports
Synopsis abstract : «Introduction. The history of American Depository Reports (ADR). Determining price of ADR. Risks associated in ADR. Types of ADR. Process of issuing ADR. ADR market. Guidelines for ADR. Reasons for investing in foreign stocks. How to invest in...»
Disintermediation: Elimination of intermediaries in the supply chain
Synopsis abstract : «Introduction. The study of disintermediation. The fundamental issues of disintermediation. The pros and cons of disintermediation. The transition from traditional to disintermediated markets. Disintermediation at work. Definitions of hypermediation,...»
To what extent did the interwar motor industry overcome its pre-war difficulties?
Synopsis abstract : «Introduction. The origin of the pre-war motor industry . Problems of pre-war motor industry. The post-war revival era. The role of engineers and entrepreneurs. The progressive UK market. An overview of British motor...»
Existence value: The theoretical case for and against its use in cost benefit analysis
Synopsis abstract : «Introduction. An analysis of the existence value in cost-benefit. The current debate. Definitions and measurement of existence value. Non-observability of preferences and measuring existence value. Existence value and competing theories of ethical...»
What are the advantages and disadvantages of free trade?
Synopsis abstract : «Introduction. The concept of free trade. Advantage. Disadvantage. Conclusion. Bibliography....»
Is the consumer always sovereign in the free market economy?
Synopsis abstract : «Introduction. Theoritical perspective of free enterprise market economy. Micro economic perspective. macro economic perspective. How to maximize profitability. Role of globalization. Role of Foreign Direct Investment (FDI). Conclus...»
A description of the three types of market: Monopolistic, oligopolistic and competitive
Synopsis abstract : «Introduction. Types of market. Monopolistic. Oligopolistic. Competitive. . Role of demand in a market. Role of supply in a market. Costs of the factors of production. The importance of customer perceptions. Conc...»
Death penalty administration: Racially biased?
Synopsis abstract : «Introduction. Capital punishment: The most extreme penalty for a crime. The death penalty as a fixture . Blacks in Philadelphia . Earlier studies by Congress' General Accounting Office. 1977 to 1993: A million Americans were murdered. The Racial...»
Dual critique: "The American Scholar" and "The Poet"
Synopsis abstract : «Introduction. The most crucial quality of the American Scholar. Developing the image of an independent self . Mocking the ?herd' for their acquiescence in allowing themselves to be classified as such. A democratic vision in The Poet. Iimages of...»
Crystal growth and its characterization
Synopsis abstract : «Introduction . Fundamental process in crystal growth. Techniques of crystal growth. Experimental setup. Introduction. Selection of compounds for crystal...»
Dorothy Day (Part III): Nonviolent resistance
Synopsis abstract : «Introduction. The four main focuses of the Catholic Worker. Non-violence and avid activist . As a way of pacifist movement. Unafraid of consequences: Disobeying laws she considered injustice. Compelled to embrace voluntary poverty . Two very...»
Arm reliquary of Saint Pantaleon and the medieval fascination with relics
Synopsis abstract : «Introduction. Majority of arm reliquaries . Reliquary arm of St Peter. Reliquaries become cult objects. Reliquaries of the fourth century. Constantinople's collection of christian relics. Conclusion....»
Working capital management
Synopsis abstract : «Working capital management.. Concept of working capital.. Factors determining working capital.. Need for working capital.. Types of working capital.. Management of working capital.. Techniques for assessment of working capital...»
Does privatization necessarily increase efficiency?
Synopsis abstract : «Introduction. Privatization vs nationalization. Definition of nationalization. Monopolies in the public sector. Role of natio. List of nationalized industries privatized between 1979 and 1999. Methodological problems. Definition of...»
What is meant by “globalization” and how has it affected international trade and direct foreign investment?
Synopsis abstract : «Introduction. Definition of globalization. Role of International Trade and Foreign Direct Investment . The implications of globalization. Conclusion. Bibliography....»
Ethics and faith in "Fear and Trembling"
Synopsis abstract : «Introduction. The story behind fear and trembling. The story behind ethics. What is truth. Conclusion. Bibliography....»
Arctic ice loss: Overview and consequences
Synopsis abstract : «Introduction. Extent of ice losses. Global warming as the major cause of arctic ice loss. Role of carbon dioxide. Role of methane. Role of nitrous oxide and fluorocarbons. The role of water vapour. Consequences of arctic ice loss. Impact on local...»
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