How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : «Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

Advertising and its modern aids

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   20 pages
Document abstract : «Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

The ITC group in a growing FMCG sector

Business & market   |   Business strategy   |   Research papers   |   05/09/2009   |   .doc   |   50 pages
Document abstract : «Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year...»

Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»

Enterprises direct from other countries and the Indian economy

Business & market   |   Business strategy   |   Term papers   |   05/09/2009   |   .doc   |   25 pages
Document abstract : «The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate "nationally-controlled enterprises" includes...»

Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»

A closer examination of the phenomenon of globalization and its affect on India

Economics & finance   |   Economics   |   Research papers   |   05/10/2009   |   .doc   |   117 pages
Document abstract : «The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial-a key to future world economic development-and also inevitable and irreversible. Others regard it with hostility, even fear, believing...»

Synopsis abstract : «Introduction of globalization. History and issues of globalization. Impact of globalization on economies. Impact of globalization on India. Gateway of India's globalization. Globalization & legal regulation. Role of technology. Globalization...»

Impact of effective leadership in an organization

Business & market   |   Management   |   Term papers   |   05/10/2009   |   .doc   |   46 pages
Document abstract : «The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies,...»

Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»

A political analysis of: R. v. Badger

Law & contracts   |   Constitutional law   |   Term papers   |   05/10/2009   |   .doc   |   6 pages
Document abstract : «The supreme court of Canada stands as the highest level of court in Canada and is the final stop for all cases which have been appealed from the superior provincial courts. Unlike the lower courts, the supreme court of Canada seats up to nine judges...»

Synopsis abstract : «Introduction. The overlap of the rights presented within treaty No.8 and the NRTA. Several principles that had to be kept in mind during litigation. Differences between the rights of the Indians in the NRTA and those previously listed in Treaty...»

Examining the addictive properties of cocaine

Science & technology   |   Medical studies   |   Term papers   |   05/10/2009   |   .doc   |   5 pages
Document abstract : «Throughout history human beings have been fascinated with chemicals and substances that alter the body's mental and physical states. Activities such as the chewing khat and smoking opium poppies have been exercised for hundreds of years in different...»

Synopsis abstract : «Introduction. Brief history. Short term effects . Cocaine addiction. Long term effects. Conclusion. Bibliography....»

The depiction of Biblical women in the letters of Abelard and Heloise

History & geography   |   Ancient history   |   Term papers   |   05/10/2009   |   .doc   |   10 pages
Document abstract : «Abelard and Heloise sustained a reputation as great lovers for many centuries. Yet their romantic relationship was essentially over when they composed their famous correspondence; the very nature of their love affair remains unclear. Both Abelard...»

Synopsis abstract : «Introduction. Heloise's response to Abelard . Jephthah's daughter. Wetherbee's interpretation . Heloise's wicked women. The Ethiopian woman. Conclusion. Bibliography....»

Examining crime and its potential causal factors within the United States

Political science   |   Social sciences   |   Term papers   |   05/10/2009   |   .doc   |   10 pages
Document abstract : «For centuries, individuals have been attempting to reveal universal trends which universally present themselves in human nature. While much attention has been given to revealing positive human characteristics, even more attention has been given to...»

Synopsis abstract : «Introduction. Unemployment. Political ideology . Racial inequality. Examination of positive relationship between unemployment rates and crime. Political ideology's role in crime rates. Correlation study between minority representation and crime...»

The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"

Philosophy & literature   |   Literature   |   Term papers   |   05/10/2009   |   .doc   |   12 pages
Document abstract : «Carroll Knolls-the setting of Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"-is a world defined by borders; it is divided by property lines, lot spaces, fences, gates, doors, and all other manners of boundaries and barriers....»

Synopsis abstract : «Introduction. Examining the opening paragraph of McCann's story. Invoking the themes that will dominate every aspect of his story. Explanation of the 'turned-around houses'. Indicating the consequences of a life of isolation and...»

A discussion and analysis of the financial crisis

Economics & finance   |   Economics   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «September 2008 was the month when financial news became front page news. In September of 2008, American financial centers were hit with a series of bankruptcies and closings that seemed to take most experts by surprise. However, anyone paying...»

Synopsis abstract : «...»

Strategic management at Qatar Bank

Economics & finance   |   Finance   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «QNB is one of the highly successful banks in Qatar with strong presence across the country. It has the largest network of branches inside the country as well as outside the country. The bank has shown considerable improvement in its performance over...»

Synopsis abstract : «Introduction. Strategic management practices. Methodology and data. Strategic positioning of QNB (Qatar National Bank). Quality of leadership and personnel. The strength of network. Reputation and goodwill of the bank. Evaluation of the impact of...»

Credit crunch- Case of Northern Rock requiring official assistance /intervention

Economics & finance   |   Finance   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «What is happening in the developed world today is one of the worst economic meltdowns of modern history. The financial institutions are trembling like nothing else whereas the impacts of such a failure of financial institutions are clearly felt by...»

Synopsis abstract : «Introduction. Credit crunch- A historical overview. Role of regulatory authorities. The run on Northern Rock . Conclusion. Bibliography....»

The wilderness in American fiction: Hemingway and Faulkner

Philosophy & literature   |   Literature   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «Growing up during a time in American history when much of the country was still an unspoiled wilderness, it is no wonder Ernest Hemingway and William Faulkner both show a particular awe for nature and a preoccupation with wilderness as a symbol....»

Synopsis abstract : «Introduction. Hemingway in his first novel The Sun Also Rises. Stories of initiation. Wilderness is marked as a special place. The relevance of what Sam and Wilson teach. Wilderness as a symbol for purity. Conclusion....»

Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Economics & finance   |   Economics   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and...»

Synopsis abstract : «Introduction. Competitiveness. National competitiveness. Factor conditions. Home demand conditions. Supporting industries. Firm strategy and rivalry. Criticism of Porter's ideas. Conclusion. Bibliography....»

Uninhibited writing: The importance of a positive writing environment in the language arts classroom

Social studies   |   Educational studies   |   Term papers   |   05/11/2009   |   .doc   |   8 pages
Document abstract : «Writing is unique from other subject areas such math, or science because it so greatly relies on the facilitation of ideas rather than the relaying of constant factual information to the students by the teacher. How writing is taught is heavily...»

Synopsis abstract : «Introduction. Using a product approach to teaching . Badger and his fellow proponents. An approach more suitable to the teacher who aims to encourage cognitively deep writing. Controversy about whether or not teachers should correct spelling and...»

A discussion and analysis of the Indus river civilization

History & geography   |   Ancient history   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «Indus civilization is considered as the most mysterious civilization of the world because until now researchers have failed to provide a plausible explanation of the symbols and language found written on various tablets. Considered as an urban...»

Synopsis abstract : «Introduction. A brief introduction to the civilization. Different sites of Indus civilization. Mohen Jo Daro and Harappa. Conclusion. Bibliography....»

Human resource issues entailed by the take-over of Credit du Nord by Society General (2004)

Business & market   |   Human resources   |   Term papers   |   05/11/2009   |   .doc   |   13 pages
Document abstract : «The French banking system has met several restructurings since the 90's. Banking networks have now to propose, diversify and evolve services to their customers. Besides, these companies are in a more open market which entails international...»

Synopsis abstract : «Introduction. The sector. The issue. The company. Group stucture. Presentation of Mr Charles Million. The stakes in HR policy during the take-over of Le Credit Du Nord by La Societe Generale. An originally strong corporate culture. Manpower planning...»

Swot analysis of the Asian luxury market: LVMH

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   3 pages
Document abstract : «The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

How satiric is Jonathan Swift's "A Modest Proposal"?

Arts & media   |   Journalism   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «Satire, as defined by Bennett and Royle, is "the humorous presentation of human folly or vice in such a way as to make it look ridiculous" . It generally retains the appearance of rigorous logic, buttresses premises and arguments supported by...»

Synopsis abstract : «Introduction. The main factors giving a modest proposal . The unequivocal portray . The strength of the satire . Conclusion. Bibliography....»

A critique of the Dystopian novel

Philosophy & literature   |   Literature   |   Term papers   |   05/11/2009   |   .doc   |   17 pages
Document abstract : «The Dystopian novel is a strange subspecies in literature. While it shares many aspects with the traditional science fiction novel, it is rarely categorized with science fiction. Whereas it might satirize the Utopian socialist fantasy of the perfect...»

Synopsis abstract : «...»

H & M's strategy

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   11 pages
Document abstract : «H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues...»

Synopsis abstract : «...»

Marketing plan: Roquefort Papillon

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   18 pages
Document abstract : «Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with...»

Synopsis abstract : «...»

Final assignment: Analysis of the process of modernization in the French sport: Evolution of the French football

Social studies   |   Sports   |   Term papers   |   05/11/2009   |   .doc   |   7 pages
Document abstract : «Football must be one of the most popular sports in the world. Almost everybody knows what kind of sport it is. As a lot of team sports such as, its cousin rugby, football was created in Great Britain. The myth of the English sportsmen was spread and...»

Synopsis abstract : «...»

The American TV series as an entertainment product (2007)

Arts & media   |   Film studies   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER...»

Synopsis abstract : «Introduction. A general overview of how American TV series are produced. Contents of American TV series. A personal point of view. Conclusion. Bibliography....»

Rohm and Haas: Kathon MWX

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has...»

Synopsis abstract : «Introduction. Pricing. Promotion. Place. Conclusion....»

Tobacco marketing in the contemporary world

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   7 pages
Document abstract : «After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»

How to promote a new form of selling books for the EFE Company?

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   10 pages
Document abstract : «With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

Inter cultural management

Business & market   |   Management   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority....»

Synopsis abstract : «Preamble. Introduction. Internal and external analysis. Presentation and objectives of the company. Analysis of the market. Strategic plan. The 4-p's of marketing. Issues. Conclusion. Bibliography....»

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