Improving Vichy Sun Care sales for teenagers and young adults

Business & market   |   Marketing   |   Term papers   |   05/17/2009   |   .doc   |   13 pages
Document abstract : «The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational...»

Synopsis abstract : «Introduction to Vichy sun care products. Strategic marketing. Current market situation. Offers of competitors. SWOT analysis of Vichy (focused on 13-25 years old people). Strategic matrix of Vichy for 13-25 years old people. Brands and...»

Cross-reference study on the notion of "Leadership"

Business & market   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   16 pages
Document abstract : «Joan of Arc's public career lasted only for two years but her history has come down through the ages, so that each year, her courage is praised on May 1st. Why is this sixteen-year-old girl engraved in our memory in such an unforgettable way?...»

Synopsis abstract : «Biography: Joan of Arc. Introduction. Joan of Arc: A born leader. A charismatic leader. A lonely leader. Conclusion. Book review: Moments of truth, by Jan Carlzon. Introduction. Responding to change. Developing a vision. Managing subordinates...»

The scapegoat

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   6 pages
Document abstract : «Traditionally, a scapegoat was a goat that was led away in the wilderness, for the Day of Atonement in Judaism, Yom Kippur. That rite was described in the Bible. Christian theology is a symbolic prefiguration of the sacrifice of Jesus who offered...»

Synopsis abstract : «Introduction. Emergence context. Mimetic violence: Rene Girard. Determination of good and evil. The scapegpat identification. Choosing of scapegoat. A good scapegoat. The impact of sacrifice. On the group. On the victim. Conclusion. Indicative...»

Can the European Parliament ever break out of the cycle of failing public interests and legitimacy?

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «In one of his speeches, Pat Cox, the President of the European Parliament said 'Turnout across Europe [in 1999] was higher than in the last US Presidential Elections, and I do not hear people questioning the legitimacy of the presidency of the...»

Synopsis abstract : «Introduction. Analyzing what can be done to increase and strengthen the legitimacy of the European Parliament. The European Community's aim. The European Parliament's duties . The Brussels Treaty of the 22nd of January 1975. National parliaments:...»

How George Frederick Handel composed the "Hallelujah" Chorus

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «The text is a collective prayer to celebrate the resurrection and the future of our world. The kingdom of Earth is becoming the kingdom of the Lord; in other words the domination of God has to take the place off the domination of Men. The word...»

Synopsis abstract : «Introduction. The single word 'Hallelujah'. A clear change of mood. The conclusion of the second part. After the rapture. Conclusion....»

Critical evaluation of the respective interpretation of cultural relativism as explained by Bernard Williams and Alasdair MacIntyre

Philosophy & literature   |   Humanities/philosophy   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «The moral relativism denies that any moral code has universal validity, and ethical propositions do not reflect absolute and universal moral truths. Morality is relative to social, cultural, historical or personal circumstances. The idea of...»

Synopsis abstract : «Introduction. They are not moral truths: Morality from culture to culture. Argument. Critique. Two sophisticated cultural relativist theories. Argument. Critique. Conclusion....»

Why Sunshine Coast residents value conventional medical treatment more than natural therapies

Science & technology   |   Medical studies   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «Great progresses have been made, during the last century in the treatment of diseases. Indeed cure is more effective and quick today. Conventional medicine, drugs and scientific research is used everywhere, but it still varies according to the...»

Synopsis abstract : «Introduction. Research design. Questionnaire. Sample. Place, and methods of interviews. Results and Findings. View and behaviors towards conventional medicine. View on natural treatment.. Comparison of use: Natural therapies as a complement...»

Virgin Mobil's proposed takeover by NTL

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   8 pages
Document abstract : «NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL...»

Synopsis abstract : «Introduction. Chronology. The main issue. Presentation. Substantive issue. Cost and branding. Subsidiary issue . The share. Time. Quality. Conclusion. Power. Definition. Charisma in its many but often fleeting forms is power . Images, knowledge and...»

The Jewish shabbat

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «Shabbat begins on Wednesday just before sunset and lasts till the following Saturday when we can see the first star. Of course there are some tables with all the hours, called lou'hot, made by rabbinic authority. It is forbidden to work on Shabbat...»

Synopsis abstract : «Introduction. Choulhan Aroukh and its laws. Things to be done during Shabbat. The 39 melakhot (works) forbidden during Shabbat. Activities encouraged during Shabbat. Conclusion. Bibliography....»

Concentration/evaporation of the juices

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   9 pages
Document abstract : «The fruit juice processing industry is one of the world's major agro-based businesses. Orange juice is the dominant juice trade worldwide. Juice is a liquid naturally contained in vegetable or fruit tissue. Juice may be supplied in concentrate form....»

Synopsis abstract : «Introduction. Why concentrate a juice. Fruit juice technology. Preserving. Thermal processing. Non thermal processing. Juices concentration by evaporation. Principles. Principles of recovery volatile compounds. Evaporators for fruit juice...»

"Grande Politique": The foreign policy of Théophile Delcassé and the construction of a French alliance network

Political science   |   International relations   |   Term papers   |   05/17/2009   |   .doc   |   6 pages
Document abstract : «In the beginning of the 20th century, France appeared to be a great and powerful nation in Europe. She had two main preoccupations concerning her foreign policy: on one hand France wanted to reinforce and expand her colonial Empire; on the other...»

Synopsis abstract : «Introduction. The Franco Russian alliance reinforcement. The events that led to the signature of the 1892 agreement. The meaning of the new alliance for France's diplomatic situation. A change of spirit for the alliance in 1899. The resolution of...»

The European Union (EU) and Mercosur

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «"The objectives of this Agreement shall be to strengthen existing relations between the Parties and to prepare the conditions enabling an inter-regional association to be created. To those ends, the Agreement covers trade and economic matters,...»

Synopsis abstract : «Introduction. EU/Mercosur relations . Mercosur and EU differences. The common ambition between Mercosur and EU. The increase in EU exports. The EU support for Mercosur . Comparision to the US method. Conclusion. Bibl...»

How does the European Commission foster the integration of the energy market?

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «The European Union (UE) proves to be an efficient exporting actor for the goods and services market. However, its capital account remains negative in the energy market. UE's growing dependency on gas and electricity suppliers is becoming an economic...»

Synopsis abstract : «Introduction. The Commission's policies: Towards an integrated energy market. Dealing with the current concentration of the energy market. Conclusion. Bibliography ....»

Clarins : Yesterday and today

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   28 pages
Document abstract : «The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during...»

Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»

Power and weakness in "American Power in the 21st Century" by Robert Kagan

Political science   |   Political science   |   Book review   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «Robert Kagan is a neo-conservative American scholar and political commentator. He was born on September 26th 1958 in Athens. After graduating from Yale University in 1980, he earned a Masters from the Kennedy School of Government at Harvard...»

Synopsis abstract : «Introduction about the author. The geopolitical reasons of the transatlantic gap. The historical and psychological explanations. Today's reality. The future. The author's argumentation . Kagan's thesis about the divergence between the US and Europe...»

On patriotism, by John Bolingbroke, 1730-1754

Political science   |   Political science   |   Book review   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «This text is the analysis of an extract from the book On Patriotism, written between 1730 and 1754 by John Bolingbroke. Bolingbroke was a politician and thinker: he participated to the political life in Britain and was particularly MP in the Tories'...»

Synopsis abstract : «Introduction. Great Britain: The country of liberty. Unity as the objective to reach through institutions. The Patriot King. Conclusion....»

Identity politics and feminism in France and in the United States

Political science   |   Political science   |   Term papers   |   05/17/2009   |   .doc   |   6 pages
Document abstract : «In 2005, in her book entitled Beyond identity politics - feminism, power and politics, Moya Lloyd writes: "feminism is an identity politics" so far as "it articulates the demands of a particular constituency (women), united and galvanized on the...»

Synopsis abstract : «Introduction. Identity politics and feminism in France and in the United States. Identity politics and specific feminist groups in France and in the United States. Specific feminist identity groups in the United States. Specific feminist identity...»

Consumer ethnocentrism and attitudes towards domestic and foreign markets

Business & market   |   Marketing   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «We had asked a specialized group to read an article titled: "Consumer ethnocentrism and attitudes towards domestic and foreign markets" written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to...»

Synopsis abstract : «Introduction. The country of origin effect and consumer ethnocentrism. Schwarz listings of countries. Execution of the task. Results. Conclusion. Indicative bibliography....»

Higher educational systems: A Comparative Study between China and UK

Social studies   |   Educational studies   |   Research papers   |   05/17/2009   |   .doc   |   32 pages
Document abstract : «Through analyzing and comparing others' research, history of Chinese and British higher educational systems, and the current situation of the two systems, we can find that there are four major parts we can learn from British higher education,...»

Synopsis abstract : «Abstract. The background of the research. Motivation for the study. Research questions. Methodology and scope of the study. Aim of the research . The origin of the two systems. The origin of British higher education. The origin of Chinese higher...»

The completion of the WTO free trade agenda will produce both winners and losers in the EU: To what extend do you agree?

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «The World Trade Organization (WTO) is an international body whose purpose is to promote free trade by persuading countries to abolish import tariffs and other barriers. As such, it has become closely associated with globalization. The WTO is the...»

Synopsis abstract : «Introduction. The free trade in the context of a new agreement . The winners. Consumers. The European enterprises. Eastern Europe. The losers in EU. Regions affected. Unemployment. Dumping....»

Is becoming global the way or not

Economics & finance   |   Economics   |   Term papers   |   05/17/2009   |   .doc   |   2 pages
Document abstract : «This report is going to present the importance of globalization in today's society. I will try to answer your question like should our company try to enter the global market? Globalization is an incontrovertible phenomenon that can't be overridden....»

Synopsis abstract : «Introduction. Necessity of being global. Disadvantages of globalization. Conclusion. Bibliography....»

The Grameen Bank in Bangladesh

Economics & finance   |   Finance   |   Term papers   |   05/17/2009   |   .doc   |   9 pages
Document abstract : «"Where businesses cannot develop, countries cannot flourish. Let us use this International Year of Microcredit to put millions of families on the path to prosperity. I extend my gratitude to the nation and people of Bangladesh for helping to show us...»

Synopsis abstract : «Introduction. Creation of the Grameen Bank. Flooding of 1974. The laboratory of Jobra. Helping the women. Functioning of Grameen Bank: A success. Solidarity among borrowers. Very small loans and an interesting payback of loans. Principle of...»

Profile of a leader: Nicolas Sarkozy

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «Nicolas Sarkozy de Nagy Bocsa was born in Paris on the 28th of January 1955; he is the son of Paul Sarkozy de Nagy Bocsa a Hungarian immigrant who fled the Red army in 1944, and Andree Mallah a jurist of Jewish origin native from Salonica in Greece....»

Synopsis abstract : «Introduction. Definition of leadership. Getting spotted by Charles Pasqua. Main leadership practice of Nicolas Sarkozy . His ethical practices. The origin of ethical practices . Conclusion. Bibliography....»

Olympic accounting authority- cost control systems

Business & market   |   Accounting   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «In 2006 the Olympic committee decided to dedicate £400 billion in order to establish a Cost Control system. This system is composed of two core elements: a planning process and a responsibility accounting scheme. The planning process requires...»

Synopsis abstract : «Executive summary. Introduction. Costs budget. Plans . Implementation. Performance reports and analysis. Cost centers. Control board. Variance analysis. Conclusion. References....»

To what extend should contemporary Western governments be able to regulate journalists in times of conflict?

Arts & media   |   Journalism   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : «The 3rd of May is the day for the freedom of the press. It had been created by the UNESCO to defend the freedom of expression of journalists, but this fundamental right is being flouted everywhere. The freedom of the press is mentioned in every...»

Synopsis abstract : «Introduction. Democracy and human rights in western countries. Political organization of the western countries . The power of media. Conclusion. Bibliography....»

In what specific senses might nationalism be considered one of the causes of the First World War?

History & geography   |   Modern history   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «Since the beginning of the XIX century, Europe had known a series of crises, due to serious issues which were causing mounting friction amongst the Powers. Nonetheless, at the beginning of 1914 Europe seemed to be at peace, and the international...»

Synopsis abstract : «Introduction. The first kind of nationalism . The demands of peoples in the Balkans. Reaction of the other existing powers of the area . Strong nationalism in the other European countries . German national sentiment . Conc...»

To what extent has the N.H.S. fulfilled its commitment to equal health care for all?

Political science   |   Social sciences   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : «Health affects every aspect of life, hence it is not surprising that health care is a major focus for social concern. Governments have been aware of the importance of the population's access to health care for a very long time and began to intervene...»

Synopsis abstract : «Introduction. The public expenditure on Health Care by socio-economic groups. The cost of using the free services of the N.H.S. The attempts to reduce inequalities in terms of cost. Tmproving the N.H.S. Bibliography....»

Paternity leave

Business & market   |   Human resources   |   Term papers   |   05/17/2009   |   .doc   |   4 pages
Document abstract : «Launched by the Jospin government on the 1st of January 2002, this 11 successive day's break (18 in case of multiple births) has been added to the 3 already entitled days since then by the labor law. It is open to every father namely wage-earners,...»

Synopsis abstract : «Introduction. Recall of the history of the familial policy. The example of the Scandinavian countries. Statutory paternity leave in Europe. Freezing and limits of the paternity leave. The snags met in companies. The snag met in society. The...»

Should we stick to the Stability and Growth Pact?

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   4 pages
Document abstract : «The Stability and Growth Pact is an essential element of the European Monetary Union and has been often criticized. One of the sharpest and most violent attacks came from the President of the European Commission, which is supposed to be the watchdog...»

Synopsis abstract : «Introduction. European rule and its acceptance. The political application: Convergence criteria and the stability pact. A flexibility satisfying the opponents of the pact. Conclusion. Bibliography. Appendixes. Mundell-Fleming model with floating...»

The Kashmir conflict

Business & market   |   International relations   |   Term papers   |   05/17/2009   |   .doc   |   6 pages
Document abstract : «When we speak about Kashmir, we think at first of this multitude of conflicts which concerns the history of this country. This territory situated in South Asia is a junction point of India, Pakistan and China. It always generated enormous desire....»

Synopsis abstract : «Introduction. The ground of stakes between regional powers . A war fratricide. Confrontations related to the Kashmir question. The strategic point of the conflict . A pretext which helps national interests. The tactics between alliance and...»

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