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Published date
09/29/2010
Language
documents in English
Format
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Type
case study
Pages
34 pages
Level
General public
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Presentation of the IKEA international group

  1. Presentation of the Ikea international group
    1. General presentation
    2. The logo
    3. Ikea vision
    4. Key dates
    5. Ikea's supply chain
  2. Organization
    1. Ikea group organization
    2. Ikea corporate structure
    3. Ikea group
    4. Management organization
  3. Ikea group analyzis
    1. The furniture market analyzis
    2. Ikea's marketing strategies
    3. Strategic axes used by the group
    4. The key factors of success
    5. Risks and challenges
  4. The Ikea corporate culture
    1. The intercultural aspect
    2. The corporate culture
    3. The different sources of the ikea culture
    4. The ikea culture characteristics
    5. How is the ikea culture working
    6. Problems of the ikea corporate culture
    7. The risk of a such implementation policy
  5. Financial aspect
    1. Key points
    2. Weak points

IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group Swedwood, which commissions the manufacturing of IKEA furniture coming from any manufacturer worldwide (outsourcing), the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products of the IKEA range.
Inter IKEA Systems BV in Delft, also in the Netherlands, owns the IKEA concept and trademark, and there is a franchising agreement with every IKEA store in the world. The IKEA Group is the biggest franchisee of Inter IKEA Systems BV. Inter IKEA Systems BV is not owned by INGKA Holding BV, but by Inter IKEA Holding S.A. registered in Luxembourg, which in turn is part of Inter IKEA Holding registered in the Netherlands Antilles. The ownership of the holding companies has not been disclosed.

The purpose of IKEA is to offer a wide selection of domestic (IKEA is a private holding) and international home products and it is a retailer that sells well conceived equipment products. The products offered are flat pack furnitures, accessories, and bathroom and kitchen items in its retail stores around the world. The company, which pioneered the flat-pack design furniture at affordable prices, is now the world's largest furniture retailer.
The IKEA Group is active in the development, purchase, distribution and sales of its products.

Tags: Ikea internationalization, Ikea international marketing strategy, Ikea international strategy, Ikea international HR, Ikea international marketing

[...] for all IKEA companies, including the industrial group Swedwood, which commissions the manufacturing of IKEA furniture coming from any manufacturer worldwide (outsourcing), the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products of the IKEA range. Inter IKEA Systems BV in Delft, also in the Netherlands, owns the IKEA concept and trademark, and there is a franchising agreement with every IKEA store in the world. [...]


[...] IKEA customers can shop online 2001: The IKEA Group embarked on the management of its own rail operations. 2002: Launch of IKEA Recovery Forest management projects, including cooperation with WWF. 2004: IKEA arrived in Portugal First Environment Report The 200th IKEA store opened its doors. 2005: IKEA customers help children in need IKEA donated to help. 2006: IKEA arrived in Japan Launch of IKEA Food. 2007: Climate change: cooperation between IKEA and WWF IKEA’s supply chain Sectors of the industry and the sustainable supply chains When consumers go to a retailer like IKEA, they will look at the different ranges of products and how they are presented. [...]


[...] Analysis of the IKEA Group In 60 years, IKEA has become the world leader in the market of furnishings due to its assortment of more than 9,500 functional products of unique designs and products at affordable prices. IKEA has 268 stores in 25 countries franchise stores distributed in 16 countries and 9,000 workers worldwide. This is a World Map representing all the IKEA store locations (yellow points indicate IKEA stores) The IKEA group is present in 3 areas of the world: - The European area, divided into 5 geographic sectors: Northern Europe Western Europe Eastern Europe Central Europe South-East Europe South-West Europe - North American area - Asia-Pacific area The performances of the group: On August the turnover of the group amounted to 21.2 billion and reached an exceptional figure, the group has never obtained a turnover so important since its foundation. [...]

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