Pricing policy and strategy (28 Slides)
Summary :
Table of Contents
- Meaning of price
- Objectives of pricing
- Factors affecting pricing
- Pricing methods
- Cost oriented pricing
- Competition oriented pricing
- Going rate pricing
- Sealed bid pricing
- Pricing strategy
- New product pricing strategy
- Product mix pricing strategy
- Price adjustment strategy
- Segemented pricing
- Promotional pricing
- Geographical pricing
- International pricing
Abstract
After defining the price of any goods to be the money value that is charged to a product or services or the amount of money or goods for which a thing is bought or sold this presentation will talk about other things involved in deciding the price of goods like factors affecting pricing, methods of pricing like cost oriented pricing, cost plus pricing, break even pricing, etc. After having explored, in brief, what these are the presentation will then move its attention towards the strategy of pricing and under this heading topics like new product pricing, market skimming pricing, penetration pricing will be covered before ending the presentation with international pricing.
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