Pro à Pro Distribution

In January 1996, the Belgian group Colruyt bought the French retailer Ribotot (renamed Codi-France). Then, other steps were made on the French market, especially in the delivery for collectivities. All the French activities of the Group Colruyt (Shops or Foodservices) have been assembled in 2001 under the holding Pro à Pro Distribution. The strategy of this company is based on the purchasing of companies specialized in retail of food and non-food products for the collectivities or simple consumers. Moreover its turnover constantly increases from 322 million Euros in 2007 to 450 million Euros in 2009. The company also possesses its own brands as “Les Jardins d’Adrien” (vegetables), “Les Vergers d’Adrien” (fruits).

[...] To have a better visibility on trade shows, Pro à Pro Distribution launched a big advertising campaign with several supports such as brochures, posters. Furthermore, trade shows are big opportunities to introduce new products or suppliers on the market. In fact, Pro à Pro Distribution wants to promote its engagement with its suppliers, its customers, its employees but with the environment too. That why the new logo has a green color, which gives a natural image to the company Increase of trades shows ‘dates Pro à Pro Distribution has an expansion strategy with a significant increase of trade shows especially with the most important in Europe concerning Food service, SIRHA in Lyon. [...]

[...] Organigram of Pro à Pro Distribution Here is the organigram of Pro à Pro distribution France, subsidiary of Colruyt group The objective of COLRUYT is to reach a national cover in Food service sector. Pro à pro distribution became by this way a national actor in delivering goods and foods. For that Pro à Pro distribution has got a team of 150 sellers with flexible logistics tools. It represents 250 automobiles to answer to professionals requirements of the sector. Suppliers of Pro à Pro distribution are strong professionals in the industrial food sector like Unifrais or FranCap, which distribute brands like Kellogs, Candia, Lactalis, Yoplait Today with the purchasing of regional companies, Pro à Pro distribution diversifies its activity by proposing to its clients a large range of grocery products, final products, fresh products, drinks, and biologic foods The 4 P Price: Pro à Pro distribution is situated on a very competitive sector, so that its prices are very elastic. [...]

[...] Three years later, due to a significant growth of the company, it became a SA (Anonimous company) and created new brand in Belgium (Colruyt Meilleurs Prix ; BIO Planet ; OKay ; ColliShop ; Dreamland ; Dreambaby ; DATS 24 ; Dream ; Alvo ; SPAR ; Collivery), but also in France (Colruyt Prix et Qualité ; Coccinelle ; DATS 24 ; Cocci Market ; Pro à Pro Distribution ; Panier Sympa ; Codi Cash). Todays, SA Colruyt owns 5,5 billion euro of the turnover and employs people. [...]