Product Placement: “Casino Royale”

Type :

School essay

Pages :

2 pages

Format :

.doc

Published date :

05/18/2007

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Summary :

 
 

Table of Contents Product Placement: “Casino Royale” Table of Contents

 
  1. Introduction
  2. The movie
    1. Produced by Sony Pictures
    2. The Original Soundtrack issued by the Sony BMG Music label
  3. The main character's cellular phone
  4. Ford Motors and the cars in the movie
  5. Other products placed in the movie
    1. The deal made by the German artist Gunther von Hagens
    2. The deal with Heineken
  6. Conclusion

Abstract

In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier "Le Chiffre". Bond movies are classically known for the significant amount of product placement that can be found in them. Well, concerning the latest movie, casino royale, starring Daniel Craig, Bond fans will not be deceived - although one could say this particular movie goes surprisingly light on extraordinary gadgets. But there is nothing to worry about: some brands and corporations still got enough "bang for their bucks".

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About the author :

pencil image Ana Luisa F.  
Level :Advanced Study : Marketing School/University : Sciences Po Paris

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