Promotion of world calling card, sales and brand image of Vodafone

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38 pages

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.doc

Published date :

05/28/2009

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Table of Contents Promotion of world calling card, sales and brand image of Vodafone Table of Contents

 

Abstract

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings all over the country, with its punch line "wherever you go, our network follows".

Hutch provides both postpaid and prepaid cellular services with lots of value added services to its customer base. With a total market share of 22%, Hutch's customer base amounts to 2.44 crore subscribers.

Essar Group has a turnover of over US$ 2.2 billion and the enterprise value of US$ 15 billion. The company has a wide range of manufacturing and service business sectors like Telecom & BPO, Engineering & Constructions, Steel, Oil & Gas, Power, and Shipping & Logistics. Since 1983, Hutchison Whampoa Limited is into mobile business in Hong Kong and now has more than 40 million customers. vodafone is acquiring Hutchison Telecomm International Limited, a subsidiary of Hutchison Whampoa Limited, with 33% stake in the company, changing Hutchison Essar to vodafone Essar.

vodafone Group Plc is a mobile network operator headquartered in Newbury, Berkshire, England. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £84.7 billion (July 2007). vodafone currently has equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 40 countries. The name vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones."

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