Propaganda is necessary for the functioning and survival of human society. Discuss

Type :

Presentation

Pages :

5 pages

Format :

.doc

Published date :

01/15/2009

Category :

Philosophy & literature

Sub category :

Humanities/philosophy

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Summary :

Introduction.
Forms in relationship to an acknowledgment of its sources.
1. Black propaganda.
2. Grey propaganda.
3. White propaganda.
The use of propaganda.
1. Increase in the need for propaganda.
2. Mass propaganda techniques as aspects of the social process.
Jacques Ellul's emphasis on the link between democracy and propaganda.
1. The people's sovereignty and replacing of religion or tradition in the legitimating of political power.
2. The only option for the state.
The 'mystical belief' that power is legitimate if it derives from the sovereignty of the people.
Propaganda in democracy.
Societies need for the existence of propaganda.
Modern technological societies.
Conclusion.
Bibliography.

Abstract

"propaganda, by whatever name we may call it, has become a very general phenomenon in the modern world. Differences in political regimes matter little; differences in social levels are more important; and most important is national self-awareness."(1) Actually, propaganda is a large scale phenomenon, predominant in every society and hard to define. To Jowett an O'Donnell, "propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandist." In the same way, De Vito, in 1986, identifies it as "organised persuasion" and Sproule, in 1994, defines it as "the work of large organisations or groups to win over the public for special interests through a massive orchestration of attractive conclusions packaged to conceal both their persuasive purpose and lack of supporting reasons." (2)Consequently, we can say that propaganda constitutes a specific class of mass communication which aim is to affect public opinion and behavioural change, to send out an ideology to an audience with a related objective. In its broad sense, it includes psychological action and warfare, re-education and brain-washing, public and human relations considered as a way to "adapt the individual to a society, to a living standard, to an activity"(3)