Public Relations in the Nonprofit Sector
Summary :
Table of Contents
- Introduction
- Nonprofit public relations
- Importance of marketing nonprofits
- Marketing nonprofits
- The PR plan
- Salary
- Summary
- Conclusion
- References cited
Abstract
public relations is a growing field, not only in the United States, but around the world. Today more and more businesses and organizations are recognizing that the reputation, profitability, and success of a company depend largely on its relationship with the public. public relations employees serve as advocates for the company they represent, and their ability to create and maintain positive relationships with customers, members, and their targeted public as a whole is increasingly important in today's highly competitive business world. According to the U.S. Department of Labor, public relations specialists held about 188,000 jobs in 2004.
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