Qualitative vs. quantitative research techniques in tourism

Arts & media   |   Journalism   |   Case study   |   01/13/2009   |   .doc   |   10 pages
Document abstract : «Qualitative vs. Quantitative Research Techniques in Tourism Research in the field of tourism has not been very important until the early nineteen seventies; it ...»

Synopsis abstract : «Introduction.. Quantitative methods.. Domination of quantitative methods in tourism.. Factors to be considered.. The kind of marketing research required.. Importance of differentiating primary data and secondary data.. Quantification of the...»

A look at the consumer response to creativity in advertising

Business & market   |   Marketing   |   Theses   |   02/20/2009   |   .doc   |   56 pages
Document abstract : « Coulter, K. 2005, An Examination of Qualitative vs. Quantitative Elaboration Likelihood Effects. Journal of Advertising Research, 25(6), 29-35. ...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

The French wine market and international competition

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   32 pages
Document abstract : « characterized by modifications on the quantitative level as French wines Vs New World wines 3.2.1 Strong regulation of qualitative segmentation of French wines ...»

Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»

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