Radio frequency identification implementation in the supermarket industry
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6 pdf format
document in English
marketing
presentation
published 22/02/2007
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level : Advanced
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Summary
This paper discusses the implementation of Radio Frequency Identification (RFID) in the
supermarket industry. RFID is based on the transmission of radio frequency waves by RFID
tags to RFID readers. The RFID tags are attached to products or pallets and can be embedded
with a wide variety of information ranging from product characteristics to supplier details.
There are two kinds of tags: active and passive. Active tags can send out radio frequency
waves by themselves whereas passive tags need an incoming signal, sent by a reader, to
generate an outgoing wave. This radio frequency wave contains the information that is
embedded in the tag. A reader then picks up the wave and the information is sent to the
company’s information system1. The Electronic Product Code (EPC)2 is technology standard.
The key question of this paper is whether the RFID implementation is able to create or
maintain a competitive advantage.
Table of Contents
- The impact of RFID on the Value Chain
- The impact of RFID on the supermarket industry
- The costs of RFID implementation
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