A study on the competitive environment in the retail market
«Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
«The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-8...»
The marketing of the luxury goods
«Introduction. The environment of luxury. The luxury market. A luxury brand?. Luxury marketing. The main principles. The paradoxes of luxury. Conclusion....»
«For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle chara...»
The strategy of investment and development of the French companies in Poland
«Description. Introduction. The different entry modes in foreign market. Alternatives to FDI. Greenfield investment. Acquisition. Joint Venture. The strategic motives for FDI. Market seekers. The raw material seekers. The production efficiency...»
«This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, t...»
General awareness about mutual funds
«Industry overview. The concept of ?mutual fund'. Advantages of mutual funds. Tax treatment of mutual funds. Future scenario. Financial planning. About Motilal Ooswal Securites Ltd. History and milestones. People behind the organization. Motilal...»
«The concept of 'Mutual Funds' is to make different investment avenues available to investors. Mutual funds also offer good investment opportunities to the investors. Like all investments, they carry certain risks. The investors should compare the ris...»
A report on Indian rayon
«Introduction. Brand profile. Existting body. Organization structure. History and development. Vision Statement. Size of the unit. Swot analysis. HR Department. Introduction. Organization structure of personnel department. Manpower planning. Job...»
«Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and continuous...»
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
«Introduction. Indian mobile phone industry. SWOT analysis of Indian mobile phone industry. Competitive environment of Indian cell phone industry. Company profile. Vodafone in India. Entry of Vodafone in India. Benefits from Vodafone entry to...»
«The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobil...»
The importance of plastic money in today's scenario
«Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»
«Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the thriv...»
The e-marketing plan of a Belgian SME: Cha-hu-the
«Analyse the current external and internal situation. External audit. Internal audit. Swot analysis. Research and analyze markets and consumers. In general. At the Cha-hu-the. Legitimacy of becoming click-and-mortar. Determine segmentation, targeting...»
«Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of t...»
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
«Introduction. Research background. Research problem. Purpose statement. Research question. Project method. Methodology. Project work like a process. The steps to solve a research problem. The qualitative and quantitative methods. Case...»
«First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors...»
Marketing strategies of IBM Global Service India
«Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones. Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»
«IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with B...»