Research methodology business tourism in France
Summary :
Table of Contents
- Introduction.
- The problem statement.
- The preliminary literature review.
- Definition of the business tourism.
- Overview of the tourism industry.
- Synopsis of the market.
- The major international trends and challenges of the business tourism market.
- The brand image in the business tourism and its relationships with leisure tourism.
- The primary and secondary research objectives.
- Conclusion.
- Bibliography.
Abstract
Welcome to the wonderful and interesting world of business tourism! This essay is the second step of a huge research to find solutions to questions in this market of the wider tourism industry. Meetings, incentives, conferences, exhibitions, outdoor events and individual business travels justify wondering scores of questions. This composition would be presented in three parts: first of all, it is obvious to bear in mind the problem my research is required to solve and its praiseworthy scope. Then, it will present a concise preliminary literature review. Last, we are going to set up the research objectives of this study. The business tourism sector operates in an increasingly competitive and challenging market. Many countries invest expansively in their business tourism infrastructure and market themselves in an aggressive way. Thus, the business tourism sector has transformed on a global scale, and more specifically in Europe, since the last years.
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