Research methodology to arrive at the recommendations to improve the businesses advertising and marketing strategy of a client
- Executive summary
- Research Methodology
- First contact and information checking
- First meeting with the client
- First Data Collection
- Secondary Data Collection
- Research Findings and analysis
- Applying a Swot analysis
- The Micro Business
- Segmenting the audience
- Small businesses and advertising
- Promote your Website as a Powerful Selling Tool
- Focus on your long term relationships with your customers.
- Set up Joint Promotions with Other Small Businesses
- Sell to the high end of your market.
- Offer a Cheaper Version
- Micro Business Marketing
- Applying branding theory
- 4. Recommendations
- Further adverting methods
- Implementation and costs
The aim of this report is to make recommendations to our client CS in order to improve the businesses advertising and marketing strategy. The company has been established for a number 10 years but through poor advertising has not reached its full potential that the owner enthusiastically believes it can achieve.
CS based in XXXX was set up in the year 2000 as a sole trading business by XXX, a small business entrepreneur that believes his business can flourish if the right advertising is adopted. The business that specializes in cleaning computer screens, keyboards and CPUS has the vision of expanding its client base from 5 clients to 40. Advertising is CS main issue and therefore the main objective of this report, to make realistic recommendations that could increase turnover allowing ***to go full time in the business.
To undertake relevant consultancy analysis, it is necessary to build up a diverse methodology. The methodology will highlight the reasons why we chose a process and why it could help us to achieve our objectives outlined in the brief.
There are multiple methods that can be used to research an issue; the methodology will determine which technique is the most suitable.
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