Research on customer satisfaction for the services of Hutchison-Essar
Summary :
Table of Contents
- Introdcution
- Industry profile
- Investement by various state governments in telecom sector
- New telecom policy
- Overview of cellular mobile servive providers
- Overview of fixed telephone service providers
- Overview of cable service providers
- A study of Internet telephony
- Radio paging service providers in general
- Company profile of Hutchison
- History and development
- Awards and achievements
- Financial and operational performance
- Company strategy
- Challenges ahead
- Research methodology
- Objective of the study
- Charts
- Interpretations
- Bibliography
- Conclusion
Abstract
After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic, come into cellular service, service market and offers large number of services to the people. A consumer may be anyone engaged in evaluating, acquiring, using or disposing of services which he expects will satisfy his wants. If any producer makes the marketing program ignoring the consumer preferences, he cannot possibly achieve his ultimate objectives. A manufacturer must plan his production and distribution to suit the consumer's convenience rather than his own. Therefore a marketer must know more and more about the consumers so that the products can be produced in such a fashion to give satisfaction to them. In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the number of cell phone users had gone up by 13 lakhs. In the year of 2000 the number of cell phone users had risen by one million.
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