Retail marketing and strategies: A look at India (15 slides)

Business & market   |   Marketing   |   Presentation   |   05/13/2009   |   .ppt   |   5 slides
Document abstract : « Terms to remember. This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. ...»

Synopsis abstract : «Introduction. Store positioning. Retail marketing mix. Elements of the promotional mix. Elements of the promotional mix. Advertising objectives for retailers. Advertising media comparison chart. Public relations / publicity objectives for...»

E-commerce and the ready-made garment industries

Business & market   |   Business strategy   |   Theses   |   05/26/2009   |   .doc   |   40 pages
Document abstract : « your product online rather than from retail stores? a scale of operations built on direct marketing. managers must increasingly look to demand-side strategies. ...»

Synopsis abstract : «...»

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