Retail Banking with ING Vysya

Type :

Indian project

Pages :

103 pages

Format :

.doc

Published date :

04/17/2009

Category :

Economics & finance

Sub category :

Finance

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
What is retail banking?
Financial analysis on personal loans
ING Vysya Personal Loans schemes
Case study: The spending habits of Indian consumer
About commercial banking
Retail banking in India
Objectives of the study
Proposed methodology
Profile of ING Vysya bank
A study of the product-personal loan
1. Pros
2. Cons
Major players of personal loans
An overview of personal loan processing
Data analysis
A study of consumer attitudes
A model for attribute study
A study of investments in general
Investment avenues in India
Mutual funds in general
1. Types of mutual funds
Conclusion
Recommendation
Bibliography

Abstract

Today retail banking has emerged as the dark horse in banking sector. Low interest rates and booming consumerism have unleashed credit off take in retail segment in a big way. The personal banking segment customers have become the center of attraction Credit exposures through personal loans have grown at an explosive rate across the nation. But this growth has not come without the associated pains of growth. Across all markets competitive pressures are beginning to have a telling impact on all aspects of the income statement of a financial institution. For starters, fewer and fewer consumers are responding to the marketing efforts of banks. Response rates are at their lowest ever. Sure enough, low interest rate is a major concern one would like to think twice about before choosing a particular bank. But, is interest rate the only parameter that we take a look before we purchase (borrow) the loan? No, perhaps not. When our decisions are conIViously analyzed by the elements of hidden costs, we are also unconviously inspired to go for a lending institution by its service quality, financial branding and personal relations. Towards this end we were handed this project by ing vysya Bank to identify the pockets of opportunities in the current product portfolio (PERSONAL LOANS) and optimize them to maximize profitability. The project demanded the identification of prospective customers of personal loans. This was achieved by a thorough understanding of customers, a better capability to predict customer behavior. Another aspect of this study was to find out the penetration of ing vysya personal loans in the mind and heart of the consumer across different demographic classifications of the twin cities. The project required the study of the areas of growth as well as those of fall of the Personal Loans. For this, Market Research as well as Financial analysis was done to implement the study.