Retail marketing and strategies: A look at India (15 slides)
Summary :
Table of Contents
- Introduction
- Store positioning
- Retail marketing mix
- Elements of the promotional mix
- Elements of the promotional mix
- Advertising objectives for retailers
- Advertising media comparison chart
- Public relations / publicity objectives for retailers
- Personal selling objectives for retailers
- Types of sales positions
- Types of sales promotions
- Selected reasons why retail sales are lost
- Terms to remember
Abstract
This presentation deals with retail marketing in india and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives for retailers. The presentation also lists the personal selling objectives for retailers along with the types of sales positions, types of sales promotions and sales promotions objectives for retailers. It also lists selected reasons why retail sales are lost before concluding with terms to remember.
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