Reva: An alliance between Maini Group and AEV LLC Inc.
Summary :
Table of Contents
- Executive summary
- Scope of the study
- History of electrical vehicle
- About REVA car and its benefits
- Technologies used in REVA Car
- Models of REVA Car and their technical specifications
- REVA in the world market
- Objective of the study
- Methodology
- Limitations
- Company profile
- History of REVA Electric car company
- About Maini group
- Awards and Recognitions
- Consumer behavior
- Meaning of consumer behavior
- Consumer buying behavior
- Stages of the consumer buying process
- Types of consumer buying behavior
- Factors which influence the consumer buying decision process
- Consumer buyer behavior
- Findings and suggestion
- Conclusions
- Annexure
- References
Abstract
reva electric car company is a joint venture between the Bangalore based maini group and aev llc inc. of USA. Other companies, world leaders in their respective fields, have also partnered with maini and aev llc inc to design and develop key components for the reva. Today the maini group has on its client list global majors like GM, BOSCH, BT, MIC, OMR and 80 % of corporate India which includes automobile, consumer goods, engineering, food processing and pharmaceuticals industries, among others, trust maini. The client list features lead players like ABB, Compton, Ford, Gujarat Guardian, L&T, Leyland, Maruthi Udyog, Nestle, Reliance, and Telco. maini's quality standards have won a great deal of recognition and export orders from General Motors, BOSCH, Clark and BT. maini's manufacturing units are certified for ISO 9001 and QS 9000. maini exports about 50% of its turn over to industrially advanced countries and have won 14 exports awards in row. The study of consumer behavior towards reva is limited only to RECC. The required data for the project will be collected through questionnaires. The entire population will not be studied. Random sampling of customers will be done across the demographic profile.
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