Role and importance of customer care department and market research
Synopsis abstract : «Introduction. Two types of customers. External customers. Internal customers . Basic customer care principles . Building a loyal relationship. Customer service model. The seven elements . Speed and time. Personal interaction with a...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Marketing techniques in the energy Industry
Synopsis abstract : «Abstract.. Introduction.. Purpose of the report.. Limitations.. Scope of the report.. Critical analysis of energy industry marketing.. Implications of the micro environment.. Implications of the macro environment.. The Shell Oil...»
Concepts of job satisfaction
Synopsis abstract : «Introduction. Definitions. Motivational factors. Extrinsic factors. Job expectation. Salary. Comparison of outputs. Job security. Performance appraisal. Intrinsic factors. Recognition and praise. Autonomy or freedom. Participative...»
Performance appraisal system in organizations
Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Working of the front office department in the hotel industry
Synopsis abstract : «Introduction. Origin and evolution of hotel industry in the world. Origin and evolution of hotel industry in India. Meaning of hotel. Importance of hotel industry. Classification and grading of hotels. Organizational structure of a...»
Parfum d'Orsay: A strategic marketing proposal
Synopsis abstract : «Introduction.. Description of the luxury perfume market.. Market size and market developments.. Competition.. Consumer segments and consumer buying behaviour.. Distribution structure and trends in distribution current situation, swot analysis and...»
An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
Our guarantee :
