Role and importance of customer care department and market research

Type :

Term papers

Pages :

13 pages

Format :

.doc

Published date :

08/28/2009

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Summary :

 
 

Table of Contents Role and importance of customer care department and market research Table of Contents

 
  1. Introduction
  2. Two types of customers
    1. External customers
    2. Internal customers
  3. Basic customer care principles
  4. Building a loyal relationship
  5. Customer service model
  6. The seven elements
    1. Speed and time
    2. Personal interaction with a customer
    3. Expectations
    4. A delighted happy customer
    5. A satisfied customer
    6. An unsatisfied customer
    7. Information and keeping the customer informed
    8. Long term relationships
  7. Research
  8. Market research
    1. The five vital areas of marketing
    2. Areas of marketing research
    3. Branches of marketing research
  9. Research opportunities in relation to problem-solving
  10. Objectives of marketing research
  11. What marketing research can do for business?
  12. Conclusion

Abstract

A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's customers are more educated and more demanding. They expect individualized services and high-quality products.

According to a famous marketing expert "A customer is anyone who is influenced by the product or the process. A customer is the recipient of a product (which is the result of an activity or a process) provided by the supplier. Consumers are the ultimate users of the products; they buy in small volumes for personal use. Consumers provide the purchasing power, which supports many industries like public utilities, government bodies, trading chains and many large consumer product industries.

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About the author :

pencil image Shaharu B.  
Level :General public Study : Business strategy School/University : Bangalore

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